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| Format: | Artículo científico |
| Sprache: | en |
| Veröffentlicht: |
Universidade de São Paulo
2017
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| Online-Zugang: | https://www.redalyc.org/articulo.oa?id=223451639008 |
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Inhaltsangabe:
- Another driver of the Brazilian fuel ethanol supply chain: the consumers’ preferences Giuliana Isabella Abraham Sin Oih Yu Adriano Maniçoba da Silva Ana Lucia Pegetti Administración y Contabilidad Choice Energy Ethanol Gasoline Supply chain Many factors have been discussed in the literature as the causes for setbacks in the Brazilian ethanol supply chain, such as the low price of petroleum and the high price of sugar in the financial crisis in 2008. However, there is an important gap that was not explored yet, how do drivers choose to refuel their cars? Do the supply chain managers know their consumers? Based on that, this paper aims to demonstrate how the ethanol supply chain stakeholders perceive consumers’ preferences and compare them to the factors that are taken into consideration by Brazilian flexible-fuel vehicles drivers when choosing types of fuel gasoline or ethanol. For that, we illustrated the case by using a sample of announcements collected from Brazilian news media featuring the supply chain managers’ view and the survey taken by drivers to understand the consumer’s actions. Our results indicate that there is a significant difference between the actual preferences of fuel consumers and the perceived consumers’ preferences by the stakeholders. This disparity is probably the (or one of the) main cause of the second setback in the Brazilian supply chain (2009–2012). Based on these results we point out the strategic implications in managing this supply chain and also the role of public policy in improving the diffusion of ethanol in Brazil. 2017 artículo científico 0080-2107 https://www.redalyc.org/articulo.oa?id=223451639008 en http://www.redalyc.org/revista.oa?id=2234 Revista de Administração - RAUSP application/pdf Universidade de São Paulo Revista de Administração - RAUSP (Brasil) Num.3 Vol.52