Strategic crowding, an illness that erodes sector profitability: case pharmaceutic industry in Colombia
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Redalyc
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| Natura: | Artículo científico |
| Lingua: | en |
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Universidad del Valle
2010
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| _version_ | 1876460067199385600 |
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| author | Hugo A. Rivera Rodríguez |
| author_facet | Hugo A. Rivera Rodríguez |
| contents | Strategic crowding, an illness that erodes sector profitability: case pharmaceutic industry in Colombia Hugo A. Rivera Rodríguez Natalia Malaver Rojas Administración y Contabilidad strategy Strategic crowding turbulent environments environmental scanning pharmaceutical industry Firms in the last decade have faced a turbulent environment, characterized by increasing complexity in relationships, changes in the needs of customers, and increased uncertainty in decision making. Some companies respond to this situation using the same strategies of industry leaders, leading to a convergence process, which affects the profitability of the sector. This paper presents a methodology that allows a better way to see what happens in one sector and determine the degree of convergence. 2010 artículo científico 0120-4645 https://www.redalyc.org/articulo.oa?id=225017552004 en http://www.redalyc.org/revista.oa?id=2250 Cuadernos de Administración application/pdf Universidad del Valle Cuadernos de Administración (Colombia) Num.43 |
| format | Artículo científico |
| id | redalyc_225017552004 |
| institution | Redalyc |
| language | en |
| publishDate | 2010 |
| publisher | Universidad del Valle |
| spellingShingle | Strategic crowding, an illness that erodes sector profitability: case pharmaceutic industry in Colombia Hugo A. Rivera Rodríguez Administración y Contabilidad strategy Strategic crowding turbulent environments environmental scanning pharmaceutical industry Strategic crowding, an illness that erodes sector profitability: case pharmaceutic industry in Colombia Hugo A. Rivera Rodríguez Natalia Malaver Rojas Administración y Contabilidad strategy Strategic crowding turbulent environments environmental scanning pharmaceutical industry Firms in the last decade have faced a turbulent environment, characterized by increasing complexity in relationships, changes in the needs of customers, and increased uncertainty in decision making. Some companies respond to this situation using the same strategies of industry leaders, leading to a convergence process, which affects the profitability of the sector. This paper presents a methodology that allows a better way to see what happens in one sector and determine the degree of convergence. 2010 artículo científico 0120-4645 https://www.redalyc.org/articulo.oa?id=225017552004 en http://www.redalyc.org/revista.oa?id=2250 Cuadernos de Administración application/pdf Universidad del Valle Cuadernos de Administración (Colombia) Num.43 |
| title | Strategic crowding, an illness that erodes sector profitability: case pharmaceutic industry in Colombia |
| topic | Administración y Contabilidad strategy Strategic crowding turbulent environments environmental scanning pharmaceutical industry |
| url | https://www.redalyc.org/articulo.oa?id=225017552004 |