Strategy and generation of value in Colombian service-providing companies

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Auteur principal: Ramiro Parra Hernández
Format: Artículo científico
Langue:en
Publié: Universidad del Valle 2018
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author Ramiro Parra Hernández
author_facet Ramiro Parra Hernández
contents Strategy and generation of value in Colombian service-providing companies Ramiro Parra Hernández Beatriz Elena Guzmán Díaz Edwin Chamorro Administración y Contabilidad Strategy Stakeholders Value generation Competitive advantage This research aims to identify the relationship between strategy and value generation in service-providing companies that have won the Premio Colombiano a la Calidad (Colombian Management Quality Award) from the Ministerio de Comercio, Industria y Turismo (Ministry of Commerce, Industry and Tourism) in the period 2013-2014, an accolade created to stimulate companies that stand out for having a practical approach towards aspects such as the creation of value for stakeholders. The methodology is of deductive, exploratory and descriptive nature, while information was obtained from seven companies through multiple case analysis. The results indicate that the studied companies display a direct relationship between strategy and value generation, have an integral, holistic and systemic vision, have a formal strategic process of formulation, implementation and control, bestow some participation onto their stakeholders, and acknowledge human talent, corporate image and financial resources as strategic factors. We concluded that the strategic orientation of companies for the generation of value is focused on the type of product or service, size and growth, profitability and market category. Moreover, the analyzed companies reckon fundamental elements in their value-creating system to generate a competitive advantage. 2018 artículo científico 0120-4645 https://www.redalyc.org/articulo.oa?id=225068642003 https://www.redalyc.org/journal/2250/225068642003/ https://www.redalyc.org/journal/2250/225068642003/html/ https://www.redalyc.org/journal/2250/225068642003/225068642003.epub https://www.redalyc.org/journal/2250/225068642003/movil 10.25100/cdea.v34i61.6005 en http://www.redalyc.org/revista.oa?id=2250 Cuadernos de Administración application/pdf Universidad del Valle Cuadernos de Administración (Colombia) Num.61 Vol.34
format Artículo científico
id redalyc_225068642003
institution Redalyc
language en
publishDate 2018
publisher Universidad del Valle
spellingShingle Strategy and generation of value in Colombian service-providing companies
Ramiro Parra Hernández
Administración y Contabilidad
Strategy
Stakeholders
Value generation
Competitive advantage
Strategy and generation of value in Colombian service-providing companies Ramiro Parra Hernández Beatriz Elena Guzmán Díaz Edwin Chamorro Administración y Contabilidad Strategy Stakeholders Value generation Competitive advantage This research aims to identify the relationship between strategy and value generation in service-providing companies that have won the Premio Colombiano a la Calidad (Colombian Management Quality Award) from the Ministerio de Comercio, Industria y Turismo (Ministry of Commerce, Industry and Tourism) in the period 2013-2014, an accolade created to stimulate companies that stand out for having a practical approach towards aspects such as the creation of value for stakeholders. The methodology is of deductive, exploratory and descriptive nature, while information was obtained from seven companies through multiple case analysis. The results indicate that the studied companies display a direct relationship between strategy and value generation, have an integral, holistic and systemic vision, have a formal strategic process of formulation, implementation and control, bestow some participation onto their stakeholders, and acknowledge human talent, corporate image and financial resources as strategic factors. We concluded that the strategic orientation of companies for the generation of value is focused on the type of product or service, size and growth, profitability and market category. Moreover, the analyzed companies reckon fundamental elements in their value-creating system to generate a competitive advantage. 2018 artículo científico 0120-4645 https://www.redalyc.org/articulo.oa?id=225068642003 https://www.redalyc.org/journal/2250/225068642003/ https://www.redalyc.org/journal/2250/225068642003/html/ https://www.redalyc.org/journal/2250/225068642003/225068642003.epub https://www.redalyc.org/journal/2250/225068642003/movil 10.25100/cdea.v34i61.6005 en http://www.redalyc.org/revista.oa?id=2250 Cuadernos de Administración application/pdf Universidad del Valle Cuadernos de Administración (Colombia) Num.61 Vol.34
title Strategy and generation of value in Colombian service-providing companies
topic Administración y Contabilidad
Strategy
Stakeholders
Value generation
Competitive advantage
url https://www.redalyc.org/articulo.oa?id=225068642003
https://www.redalyc.org/journal/2250/225068642003/
https://www.redalyc.org/journal/2250/225068642003/html/
https://www.redalyc.org/journal/2250/225068642003/225068642003.epub
https://www.redalyc.org/journal/2250/225068642003/movil