Adoption of Mobile Banking by Microentrepreneurs at the Bottom of the Pyramid
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| Format: | Artículo científico |
| Sprache: | en |
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Universidad del Valle
2020
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| author | Leidi Ruano-Arcos |
| author_facet | Leidi Ruano-Arcos |
| contents | Adoption of Mobile Banking by Microentrepreneurs at the Bottom of the Pyramid Leidi Ruano-Arcos Augusto Rodríguez-Orejuela Miguel Solís-Molina Administración y Contabilidad Microentrepreneurs Bottom of the pyramid Mobile banking adoption Theory of Planned Behavior (TPB) The use of mobile phones has increased globally, offering developing countries the opportunity to improve financial inclusion through mobile banking. However, mobile banking has been little adopted by microentrepreneurs at the bottom of the pyramid, and studies that explain this phenomenon is incipient. Therefore, this study aims to establish factors that influence mobile banking adoption by microentrepreneurs, from the Theory of Planned Behavior (TPB), extended to the relative advantage and perceived risk. Using a sample of 101 microentrepreneurs at the bottom of the pyramid, our findings confirmed that attitude, subjective norms, behavior control, and relative advantages positively affect the appropriation of mobile banking. Thus, banks and mobile services providers can focus on these critical factors to increase the mobile banking adoption rate. 2020 artículo científico 0120-4645 https://www.redalyc.org/articulo.oa?id=225068662007 https://www.redalyc.org/journal/2250/225068662007/ https://www.redalyc.org/journal/2250/225068662007/html/ https://www.redalyc.org/journal/2250/225068662007/225068662007.epub https://www.redalyc.org/journal/2250/225068662007/movil 10.25100/cdea.v36i67.8744 en http://www.redalyc.org/revista.oa?id=2250 Cuadernos de Administración application/pdf Universidad del Valle Cuadernos de Administración (Colombia) Num.67 Vol.36 |
| format | Artículo científico |
| id | redalyc_225068662007 |
| institution | Redalyc |
| language | en |
| publishDate | 2020 |
| publisher | Universidad del Valle |
| spellingShingle | Adoption of Mobile Banking by Microentrepreneurs at the Bottom of the Pyramid Leidi Ruano-Arcos Administración y Contabilidad Microentrepreneurs Bottom of the pyramid Mobile banking adoption Theory of Planned Behavior (TPB) Adoption of Mobile Banking by Microentrepreneurs at the Bottom of the Pyramid Leidi Ruano-Arcos Augusto Rodríguez-Orejuela Miguel Solís-Molina Administración y Contabilidad Microentrepreneurs Bottom of the pyramid Mobile banking adoption Theory of Planned Behavior (TPB) The use of mobile phones has increased globally, offering developing countries the opportunity to improve financial inclusion through mobile banking. However, mobile banking has been little adopted by microentrepreneurs at the bottom of the pyramid, and studies that explain this phenomenon is incipient. Therefore, this study aims to establish factors that influence mobile banking adoption by microentrepreneurs, from the Theory of Planned Behavior (TPB), extended to the relative advantage and perceived risk. Using a sample of 101 microentrepreneurs at the bottom of the pyramid, our findings confirmed that attitude, subjective norms, behavior control, and relative advantages positively affect the appropriation of mobile banking. Thus, banks and mobile services providers can focus on these critical factors to increase the mobile banking adoption rate. 2020 artículo científico 0120-4645 https://www.redalyc.org/articulo.oa?id=225068662007 https://www.redalyc.org/journal/2250/225068662007/ https://www.redalyc.org/journal/2250/225068662007/html/ https://www.redalyc.org/journal/2250/225068662007/225068662007.epub https://www.redalyc.org/journal/2250/225068662007/movil 10.25100/cdea.v36i67.8744 en http://www.redalyc.org/revista.oa?id=2250 Cuadernos de Administración application/pdf Universidad del Valle Cuadernos de Administración (Colombia) Num.67 Vol.36 |
| title | Adoption of Mobile Banking by Microentrepreneurs at the Bottom of the Pyramid |
| topic | Administración y Contabilidad Microentrepreneurs Bottom of the pyramid Mobile banking adoption Theory of Planned Behavior (TPB) |
| url | https://www.redalyc.org/articulo.oa?id=225068662007 https://www.redalyc.org/journal/2250/225068662007/ https://www.redalyc.org/journal/2250/225068662007/html/ https://www.redalyc.org/journal/2250/225068662007/225068662007.epub https://www.redalyc.org/journal/2250/225068662007/movil |