Analysis of advertising jingles from the ‘80s and ‘90s through affective computing

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Bibliographic Details
Main Author:	Gabriel Elías Chanchí Golondrino
Format:	Artículo científico
Language:	en
Published:	Universidad del Valle 2022
Subjects:	Administración y Contabilidad Arousal Valence Marketing Affective computing Advertising jingles
Online Access:	Acceder al recurso 1 Acceder al recurso 2 Acceder al recurso 3 Acceder al recurso 4 Acceder al recurso 5
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