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Analysis of advertising jingles from the ‘80s and ‘90s through affective computing

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Bibliographic Details
Main Author: Gabriel Elías Chanchí Golondrino
Format: Artículo científico
Language:en
Published: Universidad del Valle 2022
Subjects:
Administración y Contabilidad
Arousal
Valence
Marketing
Affective computing
Advertising jingles
Online Access:
Acceder al recurso 1 Acceder al recurso 2 Acceder al recurso 3 Acceder al recurso 4 Acceder al recurso 5
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