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  • Involvement and loyalty of runners in sponsorship effectiveness - The case of athletics races
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Involvement and loyalty of runners in sponsorship effectiveness - The case of athletics races

Fuente: Redalyc
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Bibliographic Details
Main Author: A. Silva
Format: Artículo científico
Language:en
Published: Universidad de Murcia 2021
Subjects:
Psicología
loyalty
involvement
sponsorship
sports events
Athletics races
Online Access:
Acceder al recurso 1 Acceder al recurso 2 Acceder al recurso 3 Acceder al recurso 4 Acceder al recurso 5
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Internet

https://www.redalyc.org/articulo.oa?id=227070776014
https://www.redalyc.org/journal/2270/227070776014/
https://www.redalyc.org/journal/2270/227070776014/html/
https://www.redalyc.org/journal/2270/227070776014/227070776014.epub
https://www.redalyc.org/journal/2270/227070776014/movil

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