Involvement and loyalty of runners in sponsorship effectiveness - The case of athletics races
Fuente:
Redalyc
Enregistré dans:
| Auteur principal: | A. Silva |
|---|---|
| Format: | Artículo científico |
| Langue: | en |
| Publié: |
Universidad de Murcia
2021
|
| Sujets: | |
| Accès en ligne: | |
| Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|
Documents similaires
The Effect of Simultaneous Sponsorship of Rival Football Teams
par: João Guilherme Barbosa de Amorim
Publié: (2015)
par: João Guilherme Barbosa de Amorim
Publié: (2015)
Searching most influential variables to brand loyalty measurements: An exploratory study
par: Jorge Vera
Publié: (2017)
par: Jorge Vera
Publié: (2017)
Sport Economics Research
Publié: (2025)
Publié: (2025)
Changing negative attitudes through sport sponsorship: a gender perspective in Brazil
par: Carlos Eugenio Zardini Filho
Publié: (2019)
par: Carlos Eugenio Zardini Filho
Publié: (2019)
Analysis of the impact of sports sponsorship by Banco Panamericano: an event study
par: Márcio Mellaci
Publié: (2012)
par: Márcio Mellaci
Publié: (2012)
The rich get richer and the poor get poorer – the Matthew mechanism as an approach to explain selection effects and the occurrence of multiple medalists in the “production” of international success in alpine ski racing
par: Michael Barth
Publié: (2018)
par: Michael Barth
Publié: (2018)
Chapter 18 USA
par: Ruck, Rob
Publié: (2020)
par: Ruck, Rob
Publié: (2020)
Running involvement, loyalty to running, and subjective well-being: A cluster analysis
par: A. Silva
Publié: (2022)
par: A. Silva
Publié: (2022)
A Cross-Validation Study of the Other Customers Perceptions Scale in the Context of Sport and Fitness Centres
par: Nicholas D. Theodorakis
Publié: (2014)
par: Nicholas D. Theodorakis
Publié: (2014)
Consumer loyalty programs: impact of different modalities
par: Ricardo Zanchett
Publié: (2019)
par: Ricardo Zanchett
Publié: (2019)
El contrato de merchandising: una realidad comercial atípica amparada por todas las esferas del derecho
par: Jorge Andrés Bedoya C.
Publié: (2012)
par: Jorge Andrés Bedoya C.
Publié: (2012)
Digital Business Models in Sport
Publié: (2022)
Publié: (2022)
Gooool: motivation drivers of attitudinal and behavioral fan loyalty in Brazil
par: Philip J. Rosenberger III
Publié: (2019)
par: Philip J. Rosenberger III
Publié: (2019)
Effects of training in physical fitness and body composition of the brazilian 5-a-side football team
par: L. F Castelli Correia de Campos
Publié: (2013)
par: L. F Castelli Correia de Campos
Publié: (2013)
Students’ Mediator Variables in the Relationship between Family Involvement and Academic Performance: Effects of the Styles of Involvement
par: María J. Ferraces Otero
Publié: (2021)
par: María J. Ferraces Otero
Publié: (2021)
“More than a sport”: A Critical Reading of Boat Races in Kerala as Popular Culture
par: Annapoorna L.R.
Publié: (2020)
par: Annapoorna L.R.
Publié: (2020)
Spanish Adaptation of the Family Involvement Questionnaire - High School: Version for Parents
par: Jorge M. Dueñas
Publié: (2022)
par: Jorge M. Dueñas
Publié: (2022)
Father Involvement: Construction of a Theoretical Model Based on a Literature Review
par: Ligia de Santis
Publié: (2017)
par: Ligia de Santis
Publié: (2017)
EL NIVEL DE IMPLICACIÓN DEL CONSUMIDOR CON EL DEPORTE Y SU INFLUENCIA SOBRE LA IMAGEN DEL ESPONSOR Y EL EVENTO, Y LA INTENCIÓN DE COMPRA EN EL PATROCINIO DEPORTIVO
par: Soledad Zapata Agüera
Publié: (2017)
par: Soledad Zapata Agüera
Publié: (2017)
Festival motivation and loyalty factors
par: Miranda Kitterlin
Publié: (2014)
par: Miranda Kitterlin
Publié: (2014)
THEORETICAL AND METHODOLOGICAL ASPECTS OF INSURANCE CUSTOMER LOYALTY AND ITS CULTIVATION
par: Vytautas Kindurys
Publié: (2009)
par: Vytautas Kindurys
Publié: (2009)
Satisfaction, value and loyalty in the consumption experience: An empirical test
par: Áurea Helena Puga Ribeiro
Publié: (2008)
par: Áurea Helena Puga Ribeiro
Publié: (2008)
Factors Favouring the Educational Involvement of Immigrant Families with Children in Primary Education
par: Feli Etxeberria
Publié: (2013)
par: Feli Etxeberria
Publié: (2013)
Satisfaction, motivation, loyalty and segmentation of tourists in World Heritage cities.
par: Tomás López‑Guzmán
Publié: (2018)
par: Tomás López‑Guzmán
Publié: (2018)
Os assim chamados "corredores humanitários" e o possível papel da sociedade civil nas políticas de refúgio e migração regular
par: Paolo Morozzo Della Rocca
Publié: (2017)
par: Paolo Morozzo Della Rocca
Publié: (2017)
Customer loyalty in Sharia bank savings products
par: H NOVIARITA
Publié: (2021)
par: H NOVIARITA
Publié: (2021)
Is an athlete’s perfectionism associated with the performance of indoor football teams?
par: José Roberto A. do Nascimento
Publié: (2020)
par: José Roberto A. do Nascimento
Publié: (2020)
Manage student‐athlete transfers more effectively by following best practices for compliance
par: Claudine McCarthy
Publié: (2024)
par: Claudine McCarthy
Publié: (2024)
Crystallization of party loyalties in Brazil: trends and unbalances
par: André Santos Marenco dos
Publié: (2001)
par: André Santos Marenco dos
Publié: (2001)
Tourist attractions as a moderating element in explanatory models for loyalty development
par: Manuel Rey-Moreno
Publié: (2014)
par: Manuel Rey-Moreno
Publié: (2014)
Father’s Perceptions of their Role and Involvement in the Family: A Qualitative Study in a Colombian Sample
par: Sonia Carrillo
Publié: (2016)
par: Sonia Carrillo
Publié: (2016)
Tourist satisfaction and loyalty in the hotel business: An application to the island of São Miguel, Azores
par: Maria da Graça Batista
Publié: (2014)
par: Maria da Graça Batista
Publié: (2014)
Documents similaires
-
The Effect of Simultaneous Sponsorship of Rival Football Teams
par: João Guilherme Barbosa de Amorim
Publié: (2015) -
Searching most influential variables to brand loyalty measurements: An exploratory study
par: Jorge Vera
Publié: (2017) -
Sport Economics Research
Publié: (2025) -
Changing negative attitudes through sport sponsorship: a gender perspective in Brazil
par: Carlos Eugenio Zardini Filho
Publié: (2019) -
Analysis of the impact of sports sponsorship by Banco Panamericano: an event study
par: Márcio Mellaci
Publié: (2012)