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Bibliographic Details
Main Author:	José Martelo Gómez
Format:	Artículo científico
Language:	es
Published:	Universidad Distrital Francisco José de Caldas 2022
Subjects:	Ingeniería turismo turista recorrido agencia turística
Online Access:	https://www.redalyc.org/articulo.oa?id=257073786006 https://www.redalyc.org/journal/2570/257073786006/ https://www.redalyc.org/journal/2570/257073786006/html/ https://www.redalyc.org/journal/2570/257073786006/257073786006.epub https://www.redalyc.org/journal/2570/257073786006/movil
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Selección de guías de turismo por parte de agencias para realizar recorridos en casos de inmediatez en Cartagena de Indias José Martelo Gómez Paulo Sexto Oyola Quitero David Antonio Franco Borré Ingeniería turismo turista recorrido agencia turística Contexto: Cartagena de Indias es uno de los destinos donde existe un potencial económico debido a los atractivos turísticos que lo caracterizan, entre ellos, la Ciudad Amurallada y su puerto. Lo anterior sirve como base para la operación de diferentes empresas turísticas que realizan recorridos y se resalta al guía como base para llevar a cabo estas actividades. Sin embargo, existen dificultades en empresas turísticas de esta ciudad al prestar el servicio debido a que los guías son trabajadores independientes que pueden seleccionar la empresa que mejor les convenga para laborar sin necesidad de vincularse formalmente; por tanto, es posible que se presente un caso de inmediatez donde se requiera de la realización de un recorrido, pero el guía de confianza con el que usualmente se contacta no esté disponible. De esta forma, el objetivo de esta investigación fue seleccionar guías de turismo competentes para realizar recorridos en casos de inmediatez presentados en agencias de Cartagena de Indias.Metodología: La investigación fue mixta con un diseño exploratorio secuencial, donde se aplicó la entrevista para obtener información directa de empleados que laboran en empresas turísticas ubicadas en Cartagena de Indias, y la técnica revisión bibliográfica, con el fin de obtener referentes literarios que proporcionen información relevante sobre la temática abordada en esta investigación. Esto fue el punto de partida para aplicar de manera correcta la técnica matriz de valoración de ideas, y determinar guías de turismo competentes para realizar recorridos en casos de inmediatez presentados en agencias de Cartagena de Indias.Resultados: Se obtuvo el guía adecuado para realizar el recorrido en un caso de inmediatez, el cual cuenta con diferentes ventajas como el conocimiento de diferentes idiomas y el manejo adecuado de las técnicas de guianza.Conclusiones: La aplicación de técnica matriz de valoración de ideas permitió seleccionar guías de turismo competentes para realizar recorridos en casos de inmediatez presentados en agencias de Cartagena de Indias. 2022 artículo científico 0123-921X https://www.redalyc.org/articulo.oa?id=257073786006 https://www.redalyc.org/journal/2570/257073786006/ https://www.redalyc.org/journal/2570/257073786006/html/ https://www.redalyc.org/journal/2570/257073786006/257073786006.epub https://www.redalyc.org/journal/2570/257073786006/movil 10.14483/22487638.18555 es http://www.redalyc.org/revista.oa?id=2570 Tecnura application/pdf Universidad Distrital Francisco José de Caldas Tecnura (Colombia) Num.72 Vol.26

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