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Measuring methods and advertisement planning: Uses of IMC

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Bibliographic Details
Main Author: Paola Andrea Ortiz-Rendón
Format: Artículo científico
Language:en
Published: Universidad Libre 2020
Subjects:
Multidisciplinarias (Ciencias Sociales)
market results
hierarchy of effects
advertising effectiveness
advertising campaign planning
Integrated Marketing Communications
Online Access:
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