Testing the effectiveness of an entertainment-education health-focused soap opera: exposure and post-discussion in colombian young adults
Fuente:
Redalyc
Saved in:
| Main Author: | |
|---|---|
| Format: | Artículo científico |
| Language: | en |
| Published: |
Universidad del Norte
2008
|
| Subjects: | |
| Online Access: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1876441581170458624 |
|---|---|
| author | Jesús Arroyave |
| author_facet | Jesús Arroyave |
| contents | Testing the effectiveness of an entertainment-education health-focused soap opera: exposure and post-discussion in colombian young adults Jesús Arroyave Sociología Education telenovela Entertainment health focus soap opera communications strategy Entertainment-Education interventions were evaluated using quantitative and qualitative methodologies to assess what specific variables may make communication strategy more effective. Variables including length of the Entertainment-Education serial drama and the post-viewing discussion sessions in their relation to cognitive, attitudinal and behavioral intentional outcomes were examined using experimental design and focus group discussions. It was concluded that the length of the Education-Entertainment serial drama did not produce significant change in the overall efficacy of the intervention. Overall the goal of this paper is to extend the research on a promising form of health intervention that has the potential to make the difference in our society. 2008 artículo científico 0121-3261 https://www.redalyc.org/articulo.oa?id=26816204 en http://www.redalyc.org/revista.oa?id=268 Investigación & Desarrollo application/pdf Universidad del Norte Investigación & Desarrollo (Colombia) Num.2 Vol.16 |
| format | Artículo científico |
| id | redalyc_26816204 |
| institution | Redalyc |
| language | en |
| publishDate | 2008 |
| publisher | Universidad del Norte |
| spellingShingle | Testing the effectiveness of an entertainment-education health-focused soap opera: exposure and post-discussion in colombian young adults Jesús Arroyave Sociología Education telenovela Entertainment health focus soap opera communications strategy Testing the effectiveness of an entertainment-education health-focused soap opera: exposure and post-discussion in colombian young adults Jesús Arroyave Sociología Education telenovela Entertainment health focus soap opera communications strategy Entertainment-Education interventions were evaluated using quantitative and qualitative methodologies to assess what specific variables may make communication strategy more effective. Variables including length of the Entertainment-Education serial drama and the post-viewing discussion sessions in their relation to cognitive, attitudinal and behavioral intentional outcomes were examined using experimental design and focus group discussions. It was concluded that the length of the Education-Entertainment serial drama did not produce significant change in the overall efficacy of the intervention. Overall the goal of this paper is to extend the research on a promising form of health intervention that has the potential to make the difference in our society. 2008 artículo científico 0121-3261 https://www.redalyc.org/articulo.oa?id=26816204 en http://www.redalyc.org/revista.oa?id=268 Investigación & Desarrollo application/pdf Universidad del Norte Investigación & Desarrollo (Colombia) Num.2 Vol.16 |
| title | Testing the effectiveness of an entertainment-education health-focused soap opera: exposure and post-discussion in colombian young adults |
| topic | Sociología Education telenovela Entertainment health focus soap opera communications strategy |
| url | https://www.redalyc.org/articulo.oa?id=26816204 |