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Testing the effectiveness of an entertainment-education health-focused soap opera: exposure and post-discussion in colombian young adults

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Bibliographic Details
Main Author:	Jesús Arroyave
Format:	Artículo científico
Language:	en
Published:	Universidad del Norte 2008
Subjects:	Sociología Education telenovela Entertainment health focus soap opera communications strategy
Online Access:	Acceder al recurso
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