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| Format: | Artículo científico |
| Sprache: | en |
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Universidad del Norte
2016
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| Online-Zugang: | https://www.redalyc.org/articulo.oa?id=26850086003 https://www.redalyc.org/journal/268/26850086003/ https://www.redalyc.org/journal/268/26850086003/html/ https://www.redalyc.org/journal/268/26850086003/26850086003.epub https://www.redalyc.org/journal/268/26850086003/movil |
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Inhaltsangabe:
- The Power of Managerialism in the organization of the local craft Fábio Freitas Schilling Marquesan Marina Dantas de Figueiredo Sociología Craft Managerialism Brazilian culture Neoliberal reforms Subordinate entrepreneurship This paper aims to discuss the influence of managerialism in the organization of local craft in the context of the Brazilian neoliberal reformations of the 1980s -1990s. By examining documents which contain the directives of these policies, we face a discourse that im- poses the formation of an “enterprising mentality”, mainly through the attaining of short-term training courses. Therefore, we reflect if the enterprization of craftwork can really be synonymous with development, i.e. if giving a new meaning to the craftsperson under the epithet of entrepreneurs, and imposing changes on their work philosophy, is something welcome and desirable. The originality of this work consists in its highlighting that policies of this nature tend to massify the production, the consumption and the taste for cultural goods, and moreover to cause an uncritical acceptance of what we call subordinate entrepreneurship. 2016 artículo científico 0121-3261 https://www.redalyc.org/articulo.oa?id=26850086003 https://www.redalyc.org/journal/268/26850086003/ https://www.redalyc.org/journal/268/26850086003/html/ https://www.redalyc.org/journal/268/26850086003/26850086003.epub https://www.redalyc.org/journal/268/26850086003/movil en http://www.redalyc.org/revista.oa?id=268 Investigación & Desarrollo application/pdf Universidad del Norte Investigación & Desarrollo (Colombia) Num.2 Vol.24