GEOGRAPHICAL INDICATION AS A STRATEGIC BRAND RESOURCE IN THE WINE SECTOR IN RIO GRANDE DO SUL/BRAZIL

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Bibliographic Details
Main Author:	Virginia Aparecida Castro
Format:	Artículo científico
Language:	en
Published:	Universidade Federal de Santa Maria 2021
Subjects:	Administración y Contabilidad Resource based View Shared Brands Competitive Advantage Geographical Indication
Online Access:	Acceder al recurso 1 Acceder al recurso 2 Acceder al recurso 3 Acceder al recurso 4 Acceder al recurso 5
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