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GEOGRAPHICAL INDICATION AS A STRATEGIC BRAND RESOURCE IN THE WINE SECTOR IN RIO GRANDE DO SUL/BRAZIL

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Bibliographic Details
Main Author: Virginia Aparecida Castro
Format: Artículo científico
Language:en
Published: Universidade Federal de Santa Maria 2021
Subjects:
Administración y Contabilidad
Resource
based View
Shared Brands
Competitive Advantage
Geographical Indication
Online Access:
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