What motivates Sao Paulo citizens to use bicycles as a mode of transportation? A study in the light of the Goal-Framing Theory
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| Natura: | Artículo científico |
| Lingua: | en |
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Universidade Federal de Santa Maria
2022
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| _version_ | 1876425426007490560 |
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| author | Felipe Fedrigo Foltram |
| author_facet | Felipe Fedrigo Foltram |
| contents | What motivates Sao Paulo citizens to use bicycles as a mode of transportation? A study in the light of the Goal-Framing Theory Felipe Fedrigo Foltram Paula Sarita Bigio Schnaider Juliano Pelegrina Administración y Contabilidad Logit Bycicles Motivation Goal Framing Transportation Purpose What motivates Sao Paulo citizens to use bicycles as a mode of transportation? To answer this question, we conceptually rely on the Goal-Framing Theory (Lindenberg, 2000), which seeks to understand how individual choices are made, and exogeneous variables such as climate and temperature which might influence in this decision.Design/methodology/approach Empirically, we conduct a quantitative study, relying on primary data from 252 respondents and analyzed by means of logistic regression models, through which we obtained the likelihood of using bikes and the relative weights of each of the variables defined in our theoretical section.Findings What motivates Sao Paulo residents are not economic reasons, but rather normative (doing what is right) or hedonic (the pursuit of personal satisfaction) aspects. In other words, we demonstrate that cyclists make this choice to comply with a norm, seeking for benefits to the environment and directly or indirectly to society, as opposed to benefitting individually from this decision.Practical implications The research has implication for public policies.Originality/value The study is one of the first to empirically test the Goal Framing Theory (Lindenberg, 2000) and, as far as we could tell, the first to assess the motivations for the use of bicycles as a means of transportation in Brazil and in Latin America. 2022 artículo científico 1983-4659 https://www.redalyc.org/articulo.oa?id=273476409002 https://www.redalyc.org/journal/2734/273476409002/ https://www.redalyc.org/journal/2734/273476409002/html/ https://www.redalyc.org/journal/2734/273476409002/273476409002.epub https://www.redalyc.org/journal/2734/273476409002/movil 10.5902/1983465969044 en http://www.redalyc.org/revista.oa?id=2734 Revista de Administração da Universidade Federal de Santa Maria application/pdf Universidade Federal de Santa Maria Revista de Administração da Universidade Federal de Santa Maria (Brasil) Vol.15 |
| format | Artículo científico |
| id | redalyc_273476409002 |
| institution | Redalyc |
| language | en |
| publishDate | 2022 |
| publisher | Universidade Federal de Santa Maria |
| spellingShingle | What motivates Sao Paulo citizens to use bicycles as a mode of transportation? A study in the light of the Goal-Framing Theory Felipe Fedrigo Foltram Administración y Contabilidad Logit Bycicles Motivation Goal Framing Transportation What motivates Sao Paulo citizens to use bicycles as a mode of transportation? A study in the light of the Goal-Framing Theory Felipe Fedrigo Foltram Paula Sarita Bigio Schnaider Juliano Pelegrina Administración y Contabilidad Logit Bycicles Motivation Goal Framing Transportation Purpose What motivates Sao Paulo citizens to use bicycles as a mode of transportation? To answer this question, we conceptually rely on the Goal-Framing Theory (Lindenberg, 2000), which seeks to understand how individual choices are made, and exogeneous variables such as climate and temperature which might influence in this decision.Design/methodology/approach Empirically, we conduct a quantitative study, relying on primary data from 252 respondents and analyzed by means of logistic regression models, through which we obtained the likelihood of using bikes and the relative weights of each of the variables defined in our theoretical section.Findings What motivates Sao Paulo residents are not economic reasons, but rather normative (doing what is right) or hedonic (the pursuit of personal satisfaction) aspects. In other words, we demonstrate that cyclists make this choice to comply with a norm, seeking for benefits to the environment and directly or indirectly to society, as opposed to benefitting individually from this decision.Practical implications The research has implication for public policies.Originality/value The study is one of the first to empirically test the Goal Framing Theory (Lindenberg, 2000) and, as far as we could tell, the first to assess the motivations for the use of bicycles as a means of transportation in Brazil and in Latin America. 2022 artículo científico 1983-4659 https://www.redalyc.org/articulo.oa?id=273476409002 https://www.redalyc.org/journal/2734/273476409002/ https://www.redalyc.org/journal/2734/273476409002/html/ https://www.redalyc.org/journal/2734/273476409002/273476409002.epub https://www.redalyc.org/journal/2734/273476409002/movil 10.5902/1983465969044 en http://www.redalyc.org/revista.oa?id=2734 Revista de Administração da Universidade Federal de Santa Maria application/pdf Universidade Federal de Santa Maria Revista de Administração da Universidade Federal de Santa Maria (Brasil) Vol.15 |
| title | What motivates Sao Paulo citizens to use bicycles as a mode of transportation? A study in the light of the Goal-Framing Theory |
| topic | Administración y Contabilidad Logit Bycicles Motivation Goal Framing Transportation |
| url | https://www.redalyc.org/articulo.oa?id=273476409002 https://www.redalyc.org/journal/2734/273476409002/ https://www.redalyc.org/journal/2734/273476409002/html/ https://www.redalyc.org/journal/2734/273476409002/273476409002.epub https://www.redalyc.org/journal/2734/273476409002/movil |