Calvo-Porral, C. (2013). What matters to store Brand Equity? An approach to Spanish large retailing in a downturn context. Academia Europea de Dirección y Economía de la Empresa.
Chicago Style (17th ed.) CitationCalvo-Porral, Cristina. What Matters to Store Brand Equity? An Approach to Spanish Large Retailing in a Downturn Context. Academia Europea de Dirección y Economía de la Empresa, 2013.
MLA (9th ed.) CitationCalvo-Porral, Cristina. What Matters to Store Brand Equity? An Approach to Spanish Large Retailing in a Downturn Context. Academia Europea de Dirección y Economía de la Empresa, 2013.
Warning: These citations may not always be 100% accurate.