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| Main Author: | |
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| Format: | Artículo científico |
| Language: | en |
| Published: |
Universidad del Zulia
2019
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| Subjects: | |
| Online Access: | https://www.redalyc.org/articulo.oa?id=27962177002 https://www.redalyc.org/journal/279/27962177002/ https://www.redalyc.org/journal/279/27962177002/html/ https://www.redalyc.org/journal/279/27962177002/27962177002.epub https://www.redalyc.org/journal/279/27962177002/movil |
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Table of Contents:
- Newspaper advertising as a source for the history of Kazan industry in the second half of the XIX century S.F GALANIN S.S GALANINA A.S HAKIMOVA R.M VALEEV Política Craft Enterprise Quantitative Method Qualitative Approach Newspaper Advertising The research is based on a combination of quantitative methods allowing to consider newspaper advertising as a specific kind of mass historical source and qualitative approach to observation of individual advertising materials. There were formal features pointed out of the quantitative approach allowing joint separate advertising materials in groups to discover regularity. Newspaper advertising was one of such methods of the reaction and reflected the peculiarities of the enterprise's behavior on the market. The vast majority of newspaper advertising manufacturers are the announcement of craft enterprises. Newspaper advertising is in many ways a unique source that characterizes Russian business practices. 2019 artículo científico 1316-5216 https://www.redalyc.org/articulo.oa?id=27962177002 https://www.redalyc.org/journal/279/27962177002/ https://www.redalyc.org/journal/279/27962177002/html/ https://www.redalyc.org/journal/279/27962177002/27962177002.epub https://www.redalyc.org/journal/279/27962177002/movil en http://www.redalyc.org/revista.oa?id=279 Utopía y Praxis Latinoamericana application/pdf Universidad del Zulia Utopía y Praxis Latinoamericana (República Bolivariana de Venezuela) Num.6 Vol.24