Paragraphemic Means in Advertising for Children and Teenagers
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| Format: | Artículo científico |
| Langue: | en |
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Universidad del Zulia
2020
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| author | AIDA MARSOVNA KAZANTSEVA |
| author_facet | AIDA MARSOVNA KAZANTSEVA |
| contents | Paragraphemic Means in Advertising for Children and Teenagers AIDA MARSOVNA KAZANTSEVA IZANLOO HASAN Política Advertising syngraphemics topographemics pictographemics supergraphemics The article is dedicated to the advertising texts for children and teenagers, and paragraphemic means in it. Creolized advertising text allows increasing the capacity of the advertising message. The features of language used in modern advertising are producing both linguistic and non-linguistic, i.e. non-verbal means. There are four types of paragraphemic elements: syngraphemics (expressive possibilities of punctuation marks and punctuation sets), supergraphemics (font type variation mechanisms), topographemics (varying the plane syntagmatic of a texting mechanism) and pictographic (a picture instead of a letter). All of them we can see in advertising texts for children and teenagers. 2020 artículo científico 1316-5216 https://www.redalyc.org/articulo.oa?id=27965040049 https://www.redalyc.org/journal/279/27965040049/ https://www.redalyc.org/journal/279/27965040049/html/ https://www.redalyc.org/journal/279/27965040049/27965040049.epub https://www.redalyc.org/journal/279/27965040049/movil https://doi.org/10.5281/zenodo.4280196 en http://www.redalyc.org/revista.oa?id=279 Utopía y Praxis Latinoamericana application/pdf Universidad del Zulia Utopía y Praxis Latinoamericana (República Bolivariana de Venezuela) Num.12 Vol.25 |
| format | Artículo científico |
| id | redalyc_27965040049 |
| institution | Redalyc |
| language | en |
| publishDate | 2020 |
| publisher | Universidad del Zulia |
| spellingShingle | Paragraphemic Means in Advertising for Children and Teenagers AIDA MARSOVNA KAZANTSEVA Política Advertising syngraphemics topographemics pictographemics supergraphemics Paragraphemic Means in Advertising for Children and Teenagers AIDA MARSOVNA KAZANTSEVA IZANLOO HASAN Política Advertising syngraphemics topographemics pictographemics supergraphemics The article is dedicated to the advertising texts for children and teenagers, and paragraphemic means in it. Creolized advertising text allows increasing the capacity of the advertising message. The features of language used in modern advertising are producing both linguistic and non-linguistic, i.e. non-verbal means. There are four types of paragraphemic elements: syngraphemics (expressive possibilities of punctuation marks and punctuation sets), supergraphemics (font type variation mechanisms), topographemics (varying the plane syntagmatic of a texting mechanism) and pictographic (a picture instead of a letter). All of them we can see in advertising texts for children and teenagers. 2020 artículo científico 1316-5216 https://www.redalyc.org/articulo.oa?id=27965040049 https://www.redalyc.org/journal/279/27965040049/ https://www.redalyc.org/journal/279/27965040049/html/ https://www.redalyc.org/journal/279/27965040049/27965040049.epub https://www.redalyc.org/journal/279/27965040049/movil https://doi.org/10.5281/zenodo.4280196 en http://www.redalyc.org/revista.oa?id=279 Utopía y Praxis Latinoamericana application/pdf Universidad del Zulia Utopía y Praxis Latinoamericana (República Bolivariana de Venezuela) Num.12 Vol.25 |
| title | Paragraphemic Means in Advertising for Children and Teenagers |
| topic | Política Advertising syngraphemics topographemics pictographemics supergraphemics |
| url | https://www.redalyc.org/articulo.oa?id=27965040049 https://www.redalyc.org/journal/279/27965040049/ https://www.redalyc.org/journal/279/27965040049/html/ https://www.redalyc.org/journal/279/27965040049/27965040049.epub https://www.redalyc.org/journal/279/27965040049/movil https://doi.org/10.5281/zenodo.4280196 |