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| Format: | Artículo científico |
| Sprache: | en |
| Veröffentlicht: |
Universidad del Zulia
2021
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| Schlagworte: | |
| Online-Zugang: | https://www.redalyc.org/articulo.oa?id=27966119020 https://www.redalyc.org/journal/279/27966119020/ https://www.redalyc.org/journal/279/27966119020/html/ https://www.redalyc.org/journal/279/27966119020/27966119020.epub https://www.redalyc.org/journal/279/27966119020/movil https://doi.org/10.5281/zenodo.4556201 |
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Inhaltsangabe:
- Political Marketing on Legislative Elections in Indonesia: Case Study in Central Bengkulu ARIE ADE PRATAMA RIZKI BRIANDANA ACHMAD JAMIL Política market oriented central Bengkulu Political marketing dialogical campaign This study aims to analyze the political marketing strategy used by Indra Utama of the Gerindra party to win the 2019 legislative election in Central Bengkulu, Indonesia. The Lees- Marshment market-oriented party theory is used as the basis for this research. This study focuses on the legislative election campaign period in Central Bengkulu from 2018 to 2019. The results of this study reveal a political marketing communication strategy that has succeeded in achieving its goals. This strategy focuses on dialogical communication to opinion leaders built by legislative candidates in the context of political contestation in rural areas in Indonesia. 2021 artículo científico 1316-5216 https://www.redalyc.org/articulo.oa?id=27966119020 https://www.redalyc.org/journal/279/27966119020/ https://www.redalyc.org/journal/279/27966119020/html/ https://www.redalyc.org/journal/279/27966119020/27966119020.epub https://www.redalyc.org/journal/279/27966119020/movil https://doi.org/10.5281/zenodo.4556201 en http://www.redalyc.org/revista.oa?id=279 Utopía y Praxis Latinoamericana application/pdf Universidad del Zulia Utopía y Praxis Latinoamericana (República Bolivariana de Venezuela) Num.1 Vol.26