Integrating process for agro-ecotourism marketing of Sam Ruean community, Thailand
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| Format: | Artículo científico |
| Sprache: | en |
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Universidad del Zulia
2021
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| _version_ | 1876490731429822464 |
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| author | S. KONGDIT |
| author_facet | S. KONGDIT |
| contents | Integrating process for agro-ecotourism marketing of Sam Ruean community, Thailand S. KONGDIT T. RATANAPONGTRA Política cultural heritage Marketing integration agricultural ecotourism Phra Nakhon Si Ayutthaya The objectives of this research are 1) to study the model and strategy of agro-ecotourism of the Sam Ruean community, 2) to study the integration process of special interest tourism marketing to create a niche market-based tourism network, and 3) to propose the integrating process of the agro-ecotourism marketing. The samples were community tourism stakeholders. The study results can be summarized as follows: The integrating process of the agro-ecotourism marketing of the Sam Ruean community revealed that they have a tourism marketing model that could be linked to two specific marketing types. 2021 artículo científico 1316-5216 https://www.redalyc.org/articulo.oa?id=27966514006 https://www.redalyc.org/journal/279/27966514006/ https://www.redalyc.org/journal/279/27966514006/html/ https://www.redalyc.org/journal/279/27966514006/27966514006.epub https://www.redalyc.org/journal/279/27966514006/movil https://doi.org/10.5281/zenodo.4678852 en http://www.redalyc.org/revista.oa?id=279 Utopía y Praxis Latinoamericana application/pdf Universidad del Zulia Utopía y Praxis Latinoamericana (República Bolivariana de Venezuela) Num.2 Vol.26 |
| format | Artículo científico |
| id | redalyc_27966514006 |
| institution | Redalyc |
| language | en |
| publishDate | 2021 |
| publisher | Universidad del Zulia |
| spellingShingle | Integrating process for agro-ecotourism marketing of Sam Ruean community, Thailand S. KONGDIT Política cultural heritage Marketing integration agricultural ecotourism Phra Nakhon Si Ayutthaya Integrating process for agro-ecotourism marketing of Sam Ruean community, Thailand S. KONGDIT T. RATANAPONGTRA Política cultural heritage Marketing integration agricultural ecotourism Phra Nakhon Si Ayutthaya The objectives of this research are 1) to study the model and strategy of agro-ecotourism of the Sam Ruean community, 2) to study the integration process of special interest tourism marketing to create a niche market-based tourism network, and 3) to propose the integrating process of the agro-ecotourism marketing. The samples were community tourism stakeholders. The study results can be summarized as follows: The integrating process of the agro-ecotourism marketing of the Sam Ruean community revealed that they have a tourism marketing model that could be linked to two specific marketing types. 2021 artículo científico 1316-5216 https://www.redalyc.org/articulo.oa?id=27966514006 https://www.redalyc.org/journal/279/27966514006/ https://www.redalyc.org/journal/279/27966514006/html/ https://www.redalyc.org/journal/279/27966514006/27966514006.epub https://www.redalyc.org/journal/279/27966514006/movil https://doi.org/10.5281/zenodo.4678852 en http://www.redalyc.org/revista.oa?id=279 Utopía y Praxis Latinoamericana application/pdf Universidad del Zulia Utopía y Praxis Latinoamericana (República Bolivariana de Venezuela) Num.2 Vol.26 |
| title | Integrating process for agro-ecotourism marketing of Sam Ruean community, Thailand |
| topic | Política cultural heritage Marketing integration agricultural ecotourism Phra Nakhon Si Ayutthaya |
| url | https://www.redalyc.org/articulo.oa?id=27966514006 https://www.redalyc.org/journal/279/27966514006/ https://www.redalyc.org/journal/279/27966514006/html/ https://www.redalyc.org/journal/279/27966514006/27966514006.epub https://www.redalyc.org/journal/279/27966514006/movil https://doi.org/10.5281/zenodo.4678852 |