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  • Effect of the differential discount value on the purchase prediction: an approach from associative learning
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Effect of the differential discount value on the purchase prediction: an approach from associative learning

Fuente: Redalyc
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Bibliographic Details
Main Author: Liliana Yamile Rodríguez-González
Format: Artículo científico
Language:en
Published: Sociedad Interamericana de Psicología 2022
Subjects:
Psicología
context
consumer behavior
Associative learning
differential discount value
Online Access:
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Internet

https://www.redalyc.org/articulo.oa?id=28471295004
https://www.redalyc.org/journal/284/28471295004/
https://www.redalyc.org/journal/284/28471295004/html/
https://www.redalyc.org/journal/284/28471295004/28471295004.epub
https://www.redalyc.org/journal/284/28471295004/movil
https://doi.org/10.30849/ripijp.v56i1.1587

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