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| Main Author: | |
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| Format: | Artículo científico |
| Language: | en |
| Published: |
Asociación Europea de Lenguas para Fines Específicos
2013
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| Online Access: | https://www.redalyc.org/articulo.oa?id=287028373003 |
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Table of Contents:
- A cross-cultural analysis of English and Chinese business faxes: A genre perspective Yunxia Zhu Lengua y Literatura Cross faxes China New Zealand business persuasion This paper develops a theoretical framework based on genre analysis and cross- cultural persuasion for comparing English and Chinese business faxes. Although extensive research has been done in genre analysis and second language writing, scarce literature can be found in cross-cultural genre study of business faxes. Specifically this paper compares faxes used in New Zealand and China. It has been found that English faxes and Chinese faxes are used differently in a number of areas, especially in persuasive orientations. Chinese faxes have a much stronger emphasis on affective aspect useful for building business relationships. This difference is also found in rhetorical structure and linguistic strategies. For example, logos has been identified as a major persuasive orientation in English faxes while both qing or pathos and li or logos were seen as important for Chinese faxes. 2013 artículo científico 1139-7241 https://www.redalyc.org/articulo.oa?id=287028373003 en http://www.redalyc.org/revista.oa?id=2870 Ibérica, Revista de la Asociación Europea de Lenguas para Fines Específicos application/pdf Asociación Europea de Lenguas para Fines Específicos Ibérica, Revista de la Asociación Europea de Lenguas para Fines Específicos (España) Num.26