Hugo Chávez and the building of his self-image through metaphor

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Main Author: Isabel Negro Alousque
Format: Artículo científico
Language:en
Published: Asociación Europea de Lenguas para Fines Específicos 2015
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author Isabel Negro Alousque
author_facet Isabel Negro Alousque
contents Hugo Chávez and the building of his self-image through metaphor Isabel Negro Alousque Lengua y Literatura ideology evaluation persuasion Conceptual metaphor In the last decades metaphor has been much researched from both theoretical and empirical perspectives. One of the metaphor research lines has been the study of metaphor in specialized genres, including politics (Musolff, 2004). Political metaphor has been considerably researched within the cognitive framework and a few investigations have been concerned with the use of metaphor by political leaders (e.g. Semino & Masci, 1996; Charteris-Black, 2004, 2009). The present paper focuses on the use of metaphor in the public discourse of Hugo Chávez, the former Venezuelan president. Chávez was a captivating, if polarizing, leader whose hallmark was his oratory. We analyse a sample of Chávez’s speeches for evidence of its metaphorical content. We identify and explain the linguistic and conceptual metaphors that occur in his speeches with a view to demonstrating that they play a central role in the construction of Chávez’s self-image as both a political and religious leader for persuasive purposes. 2015 artículo científico 1139-7241 https://www.redalyc.org/articulo.oa?id=287038716005 en http://www.redalyc.org/revista.oa?id=2870 Ibérica, Revista de la Asociación Europea de Lenguas para Fines Específicos application/pdf Asociación Europea de Lenguas para Fines Específicos Ibérica, Revista de la Asociación Europea de Lenguas para Fines Específicos (España) Num.29
format Artículo científico
id redalyc_287038716005
institution Redalyc
language en
publishDate 2015
publisher Asociación Europea de Lenguas para Fines Específicos
spellingShingle Hugo Chávez and the building of his self-image through metaphor
Isabel Negro Alousque
Lengua y Literatura
ideology
evaluation
persuasion
Conceptual metaphor
Hugo Chávez and the building of his self-image through metaphor Isabel Negro Alousque Lengua y Literatura ideology evaluation persuasion Conceptual metaphor In the last decades metaphor has been much researched from both theoretical and empirical perspectives. One of the metaphor research lines has been the study of metaphor in specialized genres, including politics (Musolff, 2004). Political metaphor has been considerably researched within the cognitive framework and a few investigations have been concerned with the use of metaphor by political leaders (e.g. Semino & Masci, 1996; Charteris-Black, 2004, 2009). The present paper focuses on the use of metaphor in the public discourse of Hugo Chávez, the former Venezuelan president. Chávez was a captivating, if polarizing, leader whose hallmark was his oratory. We analyse a sample of Chávez’s speeches for evidence of its metaphorical content. We identify and explain the linguistic and conceptual metaphors that occur in his speeches with a view to demonstrating that they play a central role in the construction of Chávez’s self-image as both a political and religious leader for persuasive purposes. 2015 artículo científico 1139-7241 https://www.redalyc.org/articulo.oa?id=287038716005 en http://www.redalyc.org/revista.oa?id=2870 Ibérica, Revista de la Asociación Europea de Lenguas para Fines Específicos application/pdf Asociación Europea de Lenguas para Fines Específicos Ibérica, Revista de la Asociación Europea de Lenguas para Fines Específicos (España) Num.29
title Hugo Chávez and the building of his self-image through metaphor
topic Lengua y Literatura
ideology
evaluation
persuasion
Conceptual metaphor
url https://www.redalyc.org/articulo.oa?id=287038716005