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| Format: | Artículo científico |
| Sprache: | en |
| Veröffentlicht: |
Asociación Española de Ciencia Regional
2018
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| Online-Zugang: | https://www.redalyc.org/articulo.oa?id=28966251006 https://www.redalyc.org/journal/289/28966251006/ https://www.redalyc.org/journal/289/28966251006/html/ https://www.redalyc.org/journal/289/28966251006/28966251006.epub https://www.redalyc.org/journal/289/28966251006/movil |
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Inhaltsangabe:
- Hotel online pricing policy: A review and a regional case study Manuela Pulina Valentina Santoni Estudios Territoriales Hotel demand supply online pricing policy regional characteristics This paper provides a literature review on hotel online pricing policy. The review covers pricing strategies from three different perspectives: demand, supply and regional characteristics. From the demand side, the reviewed literature shows that electronic word-of-mouth (e-WOM) influences hotel room revenue and overall performance. Also, e-WOM represents key information for hotel managers to understand customers’ needs as well their degree of satisfaction and loyalty. Notably, reputation, built on online customers’ reviews, has an increasing role in online pricing policy. On the supply side, research is still scarce and mostly anchored to the standard competition framework. The review reveals that hotel pricing strategy requires more innovation within a rather volatile and dynamic online market. Besides, through a statistical analysis, this paper generalizes further the finding that hotel online pricing policy is highly influenced by overall accessibility to and mobility within a region. 2018 artículo científico 1695-7253 https://www.redalyc.org/articulo.oa?id=28966251006 https://www.redalyc.org/journal/289/28966251006/ https://www.redalyc.org/journal/289/28966251006/html/ https://www.redalyc.org/journal/289/28966251006/28966251006.epub https://www.redalyc.org/journal/289/28966251006/movil en http://www.redalyc.org/revista.oa?id=289 Investigaciones Regionales - Journal of Regional Research application/pdf Asociación Española de Ciencia Regional Investigaciones Regionales - Journal of Regional Research (España) Num.42