:: Library Catalog

Saved in:

Bibliographic Details
Main Author:	María José Pérez Serrano
Format:	Artículo científico
Language:	es
Published:	Universidad Católica San Antonio de Murcia 2009
Subjects:	Comunicación
Online Access:	https://www.redalyc.org/articulo.oa?id=29713017022
Tags:	Add Tag No Tags, Be the first to tag this record!

Reseña del libro How to get your message across: Últimas tendencias creativas y procesos de innovación en campañas de comunicación. Autores: Francisco Cabazuelo-Lorenzo y Carlos Fanjul Peyró. Editorial: Fórum XXI (Madrid). ISBN: 978-84-616-7400-8 & Depósito legal: M-36050-2013, 153 páginas
by: Carmen Cristófol Rodríguez
Published: (2014)

Reseña de "Modelos de análisis para el estudio crítico de la prensa" de María del Mar BLANCO LEAL
by: María José Pérez Serrano
Published: (2008)

Unidad didáctica: la publicidad
by: Pilar Guerrero Serrano
Published: (1994)

Reseña de "La publicidad" del Instituto Nacional de Consumo
by: María Amor Pérez Rodríguez
Published: (1995)

Discurso, identidad y publicidad en TVE. De lo periodístico a lo gerencial
by: María José Pérez Serrano
Published: (2010)

Valores de la publicidad y publicidad de los valores
by: José Biedma López
Published: (1997)

Reseña de "Introducción a la publicidad" de Álvaro Gurrea Saavedra
by: María Teresa Fernández Martínez
Published: (1999)

Reseña de "La publicidad en televisión" de Antía López
by: María Teresa Fernández Martínez
Published: (1999)

Reseña de "La publicidad: modelo para la enseñanza" de Joan Ferrés i Prats
by: José Ignacio Aguaded Gómez
Published: (1995)

La publicidad: un nuevo escenario para la comunicación
by: María José Martínez
Published: (1995)

Reseña de "Conocer la publicidad" de Antonio CARO
by: Paloma Fernández Fernández
Published: (2011)

Contemos con la publicidad
by: José Muñoz Santonja
Published: (1995)

Reseña de "The body and the screen: theories of Internet spectatorship" de White, M.
by: Verónica Pérez Serrano Flores
Published: (2010)

Percibir, analizar, sentir, crear... desde la publicidad
by: Ma. Carmen Gascón Baquero
Published: (1995)

Hacia una publicidad solidaria
by: Ignacio Barcala
Published: (2000)

Reseña de "Historias de publicidad" de Alexis Jano Ros
by: Francisca Rodríguez Vázquez
Published: (2000)

Influencia de las mutaciones mediáticas digitales en la estructura comunicativa tradicional
by: María José Pérez Serrano
Published: (2008)

La publicidad: poderosa arma de la sociedad consumista
by: María Cinta Aguaded Gómez
Published: (1996)

Los nuevos modelos de mujer y de hombre a través de la publicidad
by: Ma. Esther del Moral Pérez
Published: (2000)

Análisis del valor de las empresas informativas
by: María José Pérez-Serrano
Published: (2010)

Los que "piensan" la publicidad televisiva
by: María de la Luz Fernández Barros
Published: (2004)

La publicidad indirecta de los dibujos animados y el consumo infantil de juguetes
by: Ma. Esther del Moral Pérez
Published: (1999)

Leducación virtual y hegemonía cultural una mirada desde la interculturalidad
by: Laura Lugo
Published: (2008)

Reseña de "100 talleres de educación del consumo en la escuela: La publicidad" de M. Nieves Álvarez y Luisa M. Álvarez
by: María Teresa Fernández Martínez
Published: (1996)

Reseña de "La publicidad contaminada. Los consumidores ante la autorregulación publicitaria" de Fernando Ramos
by: Nuria C. Sánchez-Gey Valenzuela
Published: (2004)

Gerencia Digital: una mirada desde la Informática
by: José Humberto Quintero Dávila
Published: (2011)

REDES SOCIALES Y GRUPOS DE COMUNICACIÓN. UN HORIZONTE EMPRESARIAL Y UNA OPORTUNIDAD LABORAL
by: Pérez Serrano María José
Published: (2015)

El Observatorio de la publicidad de la movilidad sostenible y la televisión
by: Gerardo Pedrós Pérez
Published: (2005)

Reseña de "¿Los jóvenes se ven representados en la publicidad? Jóvenes y publicidad. Valores en la comunicación publicitaria para jóvenes" de Lorenzo Sánchez Pardo et al.
by: Esther Martínez Pastor
Published: (2005)

Reseña de "La imagen tridimensional" de Manuel Carlos Fernández Sánchez
by: José Álvarez Marcos
Published: (2003)

El discurso político desde la publicidad de consumo en la televisión
by: Giuliano Seni-Medina
Published: (2011)

Ciudadanía mediática: una mirada educativa
by: Piedad María Sahuquillo Mateo
Published: (2013)

Tratamiento del mundo anglosajón en la publicidad televisiva en España: 1996
by: José Antonio Blanco Artero
Published: (1997)

EL VALOR DE LA CREATIVIDAD EN LA COMUNICACIÓN PUBLICITARIA AUDIOVISUAL DE CALIDAD. SOCIEDAD CONSUMO Y MARCA
by: María José Pérez Serrano
Published: (2013)

Reseña de "Gestión de la comunicación en las organizaciones" de José Carlos Losada Díaz (coord.)
by: José Manuel Noguera Vivo
Published: (2005)

Aportes al objeto de estudio de la comunicación, una propuesta desde la psicología cognitiva
by: Luis Beltrán Pérez Rojas
Published: (2007)

Violencia de género y publicidad sexista
by: Elena Blanco Castilla
Published: (2005)

Reseña de "Nunca tires la toalla. Cosas que aprendí en publicidad y que, en realidad, valen para (casi) todo en la vida" de Stanley Bendelac
by: María Ascensión Miralles González-Conde
Published: (2007)

Reseña de "Educación para la comunicación" de CENECA/UNESCO/UNICEF
by: María Amor Pérez Rodríguez
Published: (1997)

if (filemtime($filename) + $maxlifetime < time()) { unlink($filename); $count++; } } return $count; } /** * A function that is called internally when session data is to be saved. * * @param string $sessId The current session ID * @param string $data The session data to write * * @return bool */ protected function saveSession($sessId, $data): bool { $sessFile = $this->path . '/sess_' . $sessId; if ($handle = fopen($sessFile, 'w')) { $return = false; // Lock the file for exclusive access to avoid issues with multiple // processes writing session simultaneously: if (flock($handle, LOCK_EX)) { $return = fwrite($handle, $data); // Make sure that there's no trailing data by truncating the file to // the correct length: ftruncate($handle, strlen($data)); fflush($handle); flock($handle, LOCK_UN); } fclose($handle); if ($return !== false) { return true; } } // If we got this far, something went wrong with the file output... // It is tempting to throw an exception here, but this code is called // outside of the context of exception handling, so all we can do is // echo a message.

// Anecdotal testing Today and Yesterday seems to indicate destroy() // is called by the garbage collector and everything is good. // Something to keep in mind though. return 0; } /** * Write function that is called when session data is to be saved. * * @param string $sessId The current session ID * @param string $data The session data to write * * @return bool */ public function write($sessId, $data): bool { if ($this->writesDisabled) { return true; } return $this->saveSession($sessId, $data); } /** * A function that is called internally when session data is to be saved. * * @param string $sessId The current session ID * @param string $data The session data to write * * @return bool */ abstract protected function saveSession($sessId, $data): bool; }

* * @return void */ public function writeClose() { // The assumption is that we're using PHP's ext/session. // session_write_close() will actually overwrite $_SESSION with an // empty array on completion -- which leads to a mismatch between what // is in the storage object and $_SESSION. To get around this, we // temporarily reset $_SESSION to an array, and then re-link it to // the storage object. // // Additionally, while you _can_ write to $_SESSION following a // session_write_close() operation, no changes made to it will be // flushed to the session handler. As such, we now mark the storage // object isImmutable. $storage = $this->getStorage(); if (! $storage->isImmutable()) { $_SESSION = $storage->toArray(true); session_write_close(); $storage->fromArray($_SESSION); $storage->markImmutable(); } } /** * Attempt to set the session name * * If the session has already been started, or if the name provided fails * validation, an exception will be raised. * * @param string $name * @return SessionManager * @throws Exception\InvalidArgumentException */ public function setName($name) { if ($this->sessionExists()) { throw new Exception\InvalidArgumentException( 'Cannot set session name after a session has already started'

Environment & details:

GET Data empty

POST Data empty

Files empty

Key	Value
ui	"standard"
VUFIND_SESSION	"360274908b63235e73fec4b30f303509"
language	"en"

Session

Key	Value
__Laminas	array:2 [`"_REQUEST_ACCESS_TIME" => 1784381664.621 "_VALID" => array:1 [ "Laminas\Session\Validator\Id" => "360274908b63235e73fec4b30f303509" ]`]
SessionState	Laminas\Stdlib\ArrayObject {#938}
FlashMessenger	Laminas\Stdlib\ArrayObject {#1583}
SessionHelper	Laminas\Stdlib\ArrayObject {#1773}

Server/Request Data

Key	Value
REDIRECT_VUFIND_LOCAL_DIR	"/usr/local/vufind/local"
REDIRECT_HTTPS	"on"
REDIRECT_SSL_TLS_SNI	"info.umar.mx"
REDIRECT_STATUS	"200"
VUFIND_LOCAL_DIR	"/usr/local/vufind/local"
HTTPS	"on"
SSL_TLS_SNI	"info.umar.mx"
HTTP_ACCEPT	"/"
HTTP_USER_AGENT	"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
HTTP_COOKIE	"ui=standard; VUFIND_SESSION=360274908b63235e73fec4b30f303509; language=en"
HTTP_ACCEPT_ENCODING	"gzip, br, zstd, deflate"
HTTP_HOST	"info.umar.mx"
PATH	"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/snap/bin"
SERVER_SIGNATURE	"<address>Apache/2.4.66 (Ubuntu) Server at info.umar.mx Port 443</address>\n"
SERVER_SOFTWARE	"Apache/2.4.66 (Ubuntu)"
SERVER_NAME	"info.umar.mx"
SERVER_ADDR	"200.23.222.19"
SERVER_PORT	"443"
REMOTE_ADDR	"216.73.217.30"
DOCUMENT_ROOT	"/usr/local/vufind/public"
REQUEST_SCHEME	"https"
CONTEXT_PREFIX	""
CONTEXT_DOCUMENT_ROOT	"/usr/local/vufind/public"
SERVER_ADMIN	"admin@localhost"
SCRIPT_FILENAME	"/usr/local/vufind/public/index.php"
REMOTE_PORT	"37444"
REDIRECT_URL	"/Record/redalyc_29713017022/Similar"
GATEWAY_INTERFACE	"CGI/1.1"
SERVER_PROTOCOL	"HTTP/1.1"
REQUEST_METHOD	"GET"
QUERY_STRING	""
REQUEST_URI	"/Record/redalyc_29713017022/Similar"
SCRIPT_NAME	"/index.php"
PHP_SELF	"/index.php"
REQUEST_TIME_FLOAT	1784381664.6167
REQUEST_TIME	1784381664

Environment Variables empty

Registered Handlers

0. Whoops\Handler\PrettyPageHandler

Environment & details:

GET Data empty

POST Data empty

Files empty

Key	Value
ui	"standard"
VUFIND_SESSION	"360274908b63235e73fec4b30f303509"
language	"en"

Session

Key	Value
__Laminas	array:2 [`"_REQUEST_ACCESS_TIME" => 1784381664.621 "_VALID" => array:1 [ "Laminas\Session\Validator\Id" => "360274908b63235e73fec4b30f303509" ]`]
SessionState	Laminas\Stdlib\ArrayObject {#938}
FlashMessenger	Laminas\Stdlib\ArrayObject {#1583}
SessionHelper	Laminas\Stdlib\ArrayObject {#1773}

Server/Request Data

Key	Value
REDIRECT_VUFIND_LOCAL_DIR	"/usr/local/vufind/local"
REDIRECT_HTTPS	"on"
REDIRECT_SSL_TLS_SNI	"info.umar.mx"
REDIRECT_STATUS	"200"
VUFIND_LOCAL_DIR	"/usr/local/vufind/local"
HTTPS	"on"
SSL_TLS_SNI	"info.umar.mx"
HTTP_ACCEPT	"/"
HTTP_USER_AGENT	"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
HTTP_COOKIE	"ui=standard; VUFIND_SESSION=360274908b63235e73fec4b30f303509; language=en"
HTTP_ACCEPT_ENCODING	"gzip, br, zstd, deflate"
HTTP_HOST	"info.umar.mx"
PATH	"/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/snap/bin"
SERVER_SIGNATURE	"<address>Apache/2.4.66 (Ubuntu) Server at info.umar.mx Port 443</address>\n"
SERVER_SOFTWARE	"Apache/2.4.66 (Ubuntu)"
SERVER_NAME	"info.umar.mx"
SERVER_ADDR	"200.23.222.19"
SERVER_PORT	"443"
REMOTE_ADDR	"216.73.217.30"
DOCUMENT_ROOT	"/usr/local/vufind/public"
REQUEST_SCHEME	"https"
CONTEXT_PREFIX	""
CONTEXT_DOCUMENT_ROOT	"/usr/local/vufind/public"
SERVER_ADMIN	"admin@localhost"
SCRIPT_FILENAME	"/usr/local/vufind/public/index.php"
REMOTE_PORT	"37444"
REDIRECT_URL	"/Record/redalyc_29713017022/Similar"
GATEWAY_INTERFACE	"CGI/1.1"
SERVER_PROTOCOL	"HTTP/1.1"
REQUEST_METHOD	"GET"
QUERY_STRING	""
REQUEST_URI	"/Record/redalyc_29713017022/Similar"
SCRIPT_NAME	"/index.php"
PHP_SELF	"/index.php"
REQUEST_TIME_FLOAT	1784381664.6167
REQUEST_TIME	1784381664

Environment Variables empty

Registered Handlers

0. Whoops\Handler\PrettyPageHandler

Similar Items

Similar Items

Environment & details:

Environment & details: