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| Format: | Artículo científico |
| Language: | en |
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Pontificia Universidad Católica de Chile
2011
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| Online Access: | https://www.redalyc.org/articulo.oa?id=30019961014 |
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Table of Contents:
- The communicative dimension of landscape. A theoretical and applied proposal Joan Nogué Jordi de San Eugenio Vela Geografía Social branding Landscape intangibles communication territorial identity The fusion of knowledge, the interrelationship of disciplines and, finally, the interaction of learning fields, provides new challenges for an auto denominated global society. The contemporary value of landscape, linked to the patent commodification of culture, the commercial construction of identities, the triumph of inauthenticity, of the induced representation or the economy of symbolism, open up great prospects for studying the symbolic value of landscape. The rapprochement of geographical praxis to the study of space intangibles, linked to the discovery of emotional geographies, besides the growing interest of communicational sciences on the territorial discourse, allow us to envisage a communicative study of landscape based on a fusion of geographical and communicational knowledge. The balancing of the variables: geography, landscape, emotion and communication, enables the progress towards analysing the emotionalisation of space to discern its intangible value, which emerges from the application of different communication techniques. 2011 artículo científico 0379-8682 https://www.redalyc.org/articulo.oa?id=30019961014 en http://www.redalyc.org/revista.oa?id=300 Revista de Geografía Norte Grande application/pdf Pontificia Universidad Católica de Chile Revista de Geografía Norte Grande (Chile) Num.49