Body control in media-normatizing politics: regularities in the 2002 Lula election campaign

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1. Verfasser: Elaine de Moraes Santos
Format: Artículo científico
Sprache:en
Veröffentlicht: Universidade Estadual de Maringá 2012
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author Elaine de Moraes Santos
author_facet Elaine de Moraes Santos
contents Body control in media-normatizing politics: regularities in the 2002 Lula election campaign Elaine de Moraes Santos Edson Carlos Romualdo Lengua y Literatura Lula politics body docilization communication media Election campaign for president Body control in media-normalizing politics wi thin the context of the Brazilian presidential candidate Luiz Inácio Lula da Silva’s electoral campaign in 2002 is analyzed and discussed. Photographs exhibited by three Brazilian weekly reviews, Época , IstoÉ and Veja , are analyzed according to French Discourse Analysis, mainly under the aegis of Foucaul t’s investigations. An analysis of the candidate’s photographic images reveals the social media’s concern in presenting Lula’s campaign through a representation featured by contrasting expositions. In fact, the 2002 election campaign is contrasted to that of former electoral periods. The normatization for a do cile representation policy in the media comprises a regular ‘behavioral norm’ and a ‘gesture norm’when br oadcasting Lula’s dociled body. The denunciation of body docilization by the social media also questioned the Brazilian Labor Party campaign as a possible de- characterization of Lula and his party to guarantee posi tive results in the elections. However, the historical review of body treatment and the contemporary overla ying of politics and the me dia show that the process of modifying Lula’s presidential campaign was an ad aptation stance towards th e needs of politics being more immersed in the communication media. 2012 artículo científico 1983-4675 https://www.redalyc.org/articulo.oa?id=307426652002 en http://www.redalyc.org/revista.oa?id=3074 Acta Scientiarum. Language and Culture application/pdf Universidade Estadual de Maringá Acta Scientiarum. Language and Culture (Brasil) Num.2 Vol.34
format Artículo científico
id redalyc_307426652002
institution Redalyc
language en
publishDate 2012
publisher Universidade Estadual de Maringá
spellingShingle Body control in media-normatizing politics: regularities in the 2002 Lula election campaign
Elaine de Moraes Santos
Lengua y Literatura
Lula
politics
body docilization
communication media
Election campaign for president
Body control in media-normatizing politics: regularities in the 2002 Lula election campaign Elaine de Moraes Santos Edson Carlos Romualdo Lengua y Literatura Lula politics body docilization communication media Election campaign for president Body control in media-normalizing politics wi thin the context of the Brazilian presidential candidate Luiz Inácio Lula da Silva’s electoral campaign in 2002 is analyzed and discussed. Photographs exhibited by three Brazilian weekly reviews, Época , IstoÉ and Veja , are analyzed according to French Discourse Analysis, mainly under the aegis of Foucaul t’s investigations. An analysis of the candidate’s photographic images reveals the social media’s concern in presenting Lula’s campaign through a representation featured by contrasting expositions. In fact, the 2002 election campaign is contrasted to that of former electoral periods. The normatization for a do cile representation policy in the media comprises a regular ‘behavioral norm’ and a ‘gesture norm’when br oadcasting Lula’s dociled body. The denunciation of body docilization by the social media also questioned the Brazilian Labor Party campaign as a possible de- characterization of Lula and his party to guarantee posi tive results in the elections. However, the historical review of body treatment and the contemporary overla ying of politics and the me dia show that the process of modifying Lula’s presidential campaign was an ad aptation stance towards th e needs of politics being more immersed in the communication media. 2012 artículo científico 1983-4675 https://www.redalyc.org/articulo.oa?id=307426652002 en http://www.redalyc.org/revista.oa?id=3074 Acta Scientiarum. Language and Culture application/pdf Universidade Estadual de Maringá Acta Scientiarum. Language and Culture (Brasil) Num.2 Vol.34
title Body control in media-normatizing politics: regularities in the 2002 Lula election campaign
topic Lengua y Literatura
Lula
politics
body docilization
communication media
Election campaign for president
url https://www.redalyc.org/articulo.oa?id=307426652002