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| Format: | Artículo científico |
| Language: | en |
| Published: |
Fundação Getulio Vargas
2011
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| Online Access: | https://www.redalyc.org/articulo.oa?id=323227828007 |
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| _version_ | 1866574274248048640 |
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| author | Anselmo Ferreira Vasconcelos |
| author_facet | Anselmo Ferreira Vasconcelos |
| contents | Societal marketing concept and spirituality in the workplace theory: Finding the common ground Anselmo Ferreira Vasconcelos Administración y Contabilidad work ethics Employees quality of life social responsibility This paper suggests that there exist many theoretical linkages between the societal marketing concept (SMC) and spirituality in the workplace (SWP) theory. Thus, it is reviewed the literature of both SMC and the emerging field of SWP theory in order to find unexplored commonalities between them. As a result, it acknowledges that SMC broached a new perspective in marketing discipline regarding that it added sizeable social and ethical responsibility to the marketer‟s role. Most importantly, it posits that the common ground between SMC and SWP theory is, in large measure, the moral reasoning. Overall, this study expands McKee‟s work (2003) on theoretical intersections between marketing and the spirituality philosophy or paradigm. Rather, it proposes that there is a clear evidence of theoretical overlapping in some constructs, namely, employees, work, workplace, quality of life, ethics, corporate citizenship, and social responsibility. In addition, it is also proposed that SMC-driven organizations are poised to embrace an overall spiritual orientation - whether they have not already done it. 2011 artículo científico 1679-3951 https://www.redalyc.org/articulo.oa?id=323227828007 en http://www.redalyc.org/revista.oa?id=3232 Cadernos EBAPE.BR application/pdf Fundação Getulio Vargas Cadernos EBAPE.BR (Brasil) Num.1 Vol.9 |
| format | Artículo científico |
| id | redalyc_323227828007 |
| language | en |
| publishDate | 2011 |
| publisher | Fundação Getulio Vargas |
| spellingShingle | Societal marketing concept and spirituality in the workplace theory: Finding the common ground Anselmo Ferreira Vasconcelos Administración y Contabilidad work ethics Employees quality of life social responsibility Societal marketing concept and spirituality in the workplace theory: Finding the common ground Anselmo Ferreira Vasconcelos Administración y Contabilidad work ethics Employees quality of life social responsibility This paper suggests that there exist many theoretical linkages between the societal marketing concept (SMC) and spirituality in the workplace (SWP) theory. Thus, it is reviewed the literature of both SMC and the emerging field of SWP theory in order to find unexplored commonalities between them. As a result, it acknowledges that SMC broached a new perspective in marketing discipline regarding that it added sizeable social and ethical responsibility to the marketer‟s role. Most importantly, it posits that the common ground between SMC and SWP theory is, in large measure, the moral reasoning. Overall, this study expands McKee‟s work (2003) on theoretical intersections between marketing and the spirituality philosophy or paradigm. Rather, it proposes that there is a clear evidence of theoretical overlapping in some constructs, namely, employees, work, workplace, quality of life, ethics, corporate citizenship, and social responsibility. In addition, it is also proposed that SMC-driven organizations are poised to embrace an overall spiritual orientation - whether they have not already done it. 2011 artículo científico 1679-3951 https://www.redalyc.org/articulo.oa?id=323227828007 en http://www.redalyc.org/revista.oa?id=3232 Cadernos EBAPE.BR application/pdf Fundação Getulio Vargas Cadernos EBAPE.BR (Brasil) Num.1 Vol.9 |
| title | Societal marketing concept and spirituality in the workplace theory: Finding the common ground |
| topic | Administración y Contabilidad work ethics Employees quality of life social responsibility |
| url | https://www.redalyc.org/articulo.oa?id=323227828007 |