Corporate brand building from the corporate stories perspective: a Brazilian football teams study

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Bibliographic Details
Main Author:	Edson Roberto Scharf
Format:	Artículo científico
Language:	en
Published:	Fundação Getulio Vargas 2017
Subjects:	Administración y Contabilidad Branding Football clubs Corporate brand Content analysis Corporate stories
Online Access:	Acceder al recurso 1 Acceder al recurso 2 Acceder al recurso 3 Acceder al recurso 4 Acceder al recurso 5
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