Vulnerabilizing invulnerable: pandemic and the consumption of affluent elderly
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| Format: | Artículo científico |
| Sprache: | en |
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Fundação Getulio Vargas
2022
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| _version_ | 1876468342063104000 |
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| author | ELISA PRIORI DE DEUS |
| author_facet | ELISA PRIORI DE DEUS |
| contents | Vulnerabilizing invulnerable: pandemic and the consumption of affluent elderly ELISA PRIORI DE DEUS ROBERTA DIAS CAMPOS ANA RAQUEL COELHO ROCHA Administración y Contabilidad 19 COVID Elderly Consumer Consumer Vulnerability Consumption and Culture Consumer vulnerability is a condition that imbalances the consumer-market relationship, causing consumers to lose control of that relationship. The COVID-19 pandemic is an external event that has contributed to this imbalance. This article explains how consumers experience the vulnerability perceived during the pandemic and the role of consumption in dealing with the effects of such vulnerability. We study retired affluent consumers with health and cultural capital to carry out their plans. Interpretative research was conducted through in-depth interviews with 31 Brazilian affluent older people, and other sources were collected, such as memes, journalistic articles, and advertisements. We found that the external event made elderly vulnerable consumers only because of their age. These consumers did not perceive themselves as vulnerable before the pandemic. Also, consumption was revealed as part of the strategy to deal with the consequences of vulnerability, and the market response helped this population resume their feeling of invulnerability. 2022 artículo científico 1679-3951 https://www.redalyc.org/articulo.oa?id=323272113003 https://www.redalyc.org/journal/3232/323272113003/ https://www.redalyc.org/journal/3232/323272113003/html/ https://www.redalyc.org/journal/3232/323272113003/323272113003.epub https://www.redalyc.org/journal/3232/323272113003/movil 10.1590/1679-395120210049x en http://www.redalyc.org/revista.oa?id=3232 Cadernos EBAPE.BR application/pdf Fundação Getulio Vargas Cadernos EBAPE.BR (Brasil) Num.3 Vol.20 |
| format | Artículo científico |
| id | redalyc_323272113003 |
| institution | Redalyc |
| language | en |
| publishDate | 2022 |
| publisher | Fundação Getulio Vargas |
| spellingShingle | Vulnerabilizing invulnerable: pandemic and the consumption of affluent elderly ELISA PRIORI DE DEUS Administración y Contabilidad 19 COVID Elderly Consumer Consumer Vulnerability Consumption and Culture Vulnerabilizing invulnerable: pandemic and the consumption of affluent elderly ELISA PRIORI DE DEUS ROBERTA DIAS CAMPOS ANA RAQUEL COELHO ROCHA Administración y Contabilidad 19 COVID Elderly Consumer Consumer Vulnerability Consumption and Culture Consumer vulnerability is a condition that imbalances the consumer-market relationship, causing consumers to lose control of that relationship. The COVID-19 pandemic is an external event that has contributed to this imbalance. This article explains how consumers experience the vulnerability perceived during the pandemic and the role of consumption in dealing with the effects of such vulnerability. We study retired affluent consumers with health and cultural capital to carry out their plans. Interpretative research was conducted through in-depth interviews with 31 Brazilian affluent older people, and other sources were collected, such as memes, journalistic articles, and advertisements. We found that the external event made elderly vulnerable consumers only because of their age. These consumers did not perceive themselves as vulnerable before the pandemic. Also, consumption was revealed as part of the strategy to deal with the consequences of vulnerability, and the market response helped this population resume their feeling of invulnerability. 2022 artículo científico 1679-3951 https://www.redalyc.org/articulo.oa?id=323272113003 https://www.redalyc.org/journal/3232/323272113003/ https://www.redalyc.org/journal/3232/323272113003/html/ https://www.redalyc.org/journal/3232/323272113003/323272113003.epub https://www.redalyc.org/journal/3232/323272113003/movil 10.1590/1679-395120210049x en http://www.redalyc.org/revista.oa?id=3232 Cadernos EBAPE.BR application/pdf Fundação Getulio Vargas Cadernos EBAPE.BR (Brasil) Num.3 Vol.20 |
| title | Vulnerabilizing invulnerable: pandemic and the consumption of affluent elderly |
| topic | Administración y Contabilidad 19 COVID Elderly Consumer Consumer Vulnerability Consumption and Culture |
| url | https://www.redalyc.org/articulo.oa?id=323272113003 https://www.redalyc.org/journal/3232/323272113003/ https://www.redalyc.org/journal/3232/323272113003/html/ https://www.redalyc.org/journal/3232/323272113003/323272113003.epub https://www.redalyc.org/journal/3232/323272113003/movil |