Buying your way in: Brazil’s biggest football club internationalization strategy
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Redalyc
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| Format: | Artículo científico |
| Sprache: | en |
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Fundação Getulio Vargas
2023
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| _version_ | 1876458334612094976 |
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| author | CLARICE SECCHES KOGUT |
| author_facet | CLARICE SECCHES KOGUT |
| contents | Buying your way in: Brazil’s biggest football club internationalization strategy CLARICE SECCHES KOGUT JOÃO VITOR FERNANDES CARVALHO Administración y Contabilidad Football Networks Teaching case Internalization Internationalization Currently, most successful football clubs are global brands, but mostly from developed regions. This teaching case concerns an emerging market football club wanting to become a global brand. Flamengo, a Brazilian football club with a long history and tradition in football, not to mention a large fanbase, was one of the powerhouses of Brazilian football and felt ready to take the next step. But how could they become a global brand when they are not part of a major global league? How and where should they begin? With these discussion questions as background, students will learn about two important internationalization theories: the Eclectic Paradigm and the Network Approach. 2023 artículo científico 1679-3951 https://www.redalyc.org/articulo.oa?id=323277352012 https://www.redalyc.org/journal/3232/323277352012/ https://www.redalyc.org/journal/3232/323277352012/html/ https://www.redalyc.org/journal/3232/323277352012/323277352012.epub https://www.redalyc.org/journal/3232/323277352012/movil 10.1590/1679-395120220249x en http://www.redalyc.org/revista.oa?id=3232 Cadernos EBAPE.BR application/pdf Fundação Getulio Vargas Cadernos EBAPE.BR (Brasil) Num.5 Vol.21 |
| format | Artículo científico |
| id | redalyc_323277352012 |
| institution | Redalyc |
| language | en |
| publishDate | 2023 |
| publisher | Fundação Getulio Vargas |
| spellingShingle | Buying your way in: Brazil’s biggest football club internationalization strategy CLARICE SECCHES KOGUT Administración y Contabilidad Football Networks Teaching case Internalization Internationalization Buying your way in: Brazil’s biggest football club internationalization strategy CLARICE SECCHES KOGUT JOÃO VITOR FERNANDES CARVALHO Administración y Contabilidad Football Networks Teaching case Internalization Internationalization Currently, most successful football clubs are global brands, but mostly from developed regions. This teaching case concerns an emerging market football club wanting to become a global brand. Flamengo, a Brazilian football club with a long history and tradition in football, not to mention a large fanbase, was one of the powerhouses of Brazilian football and felt ready to take the next step. But how could they become a global brand when they are not part of a major global league? How and where should they begin? With these discussion questions as background, students will learn about two important internationalization theories: the Eclectic Paradigm and the Network Approach. 2023 artículo científico 1679-3951 https://www.redalyc.org/articulo.oa?id=323277352012 https://www.redalyc.org/journal/3232/323277352012/ https://www.redalyc.org/journal/3232/323277352012/html/ https://www.redalyc.org/journal/3232/323277352012/323277352012.epub https://www.redalyc.org/journal/3232/323277352012/movil 10.1590/1679-395120220249x en http://www.redalyc.org/revista.oa?id=3232 Cadernos EBAPE.BR application/pdf Fundação Getulio Vargas Cadernos EBAPE.BR (Brasil) Num.5 Vol.21 |
| title | Buying your way in: Brazil’s biggest football club internationalization strategy |
| topic | Administración y Contabilidad Football Networks Teaching case Internalization Internationalization |
| url | https://www.redalyc.org/articulo.oa?id=323277352012 https://www.redalyc.org/journal/3232/323277352012/ https://www.redalyc.org/journal/3232/323277352012/html/ https://www.redalyc.org/journal/3232/323277352012/323277352012.epub https://www.redalyc.org/journal/3232/323277352012/movil |