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  • DIAGNOSIS OF PRE INVESTMENT PHASE IN HOLGUIN. A PROCESS APPROACH Luis Alexis Aguilera García Maira Rosario Moreno Pino Yosvani Orlando Lao León Yumelys Lores Rodríguez Administración y Contabilidad Diagnosis Process approach Investment process Pre investment subprocess The objective of this article is to perform a diagnostic study with a focus on pre-investment phase processes in the province of Holguín, Cuba, comparing it with other pre-investment sub-processes in Latin America. For this, methods and techniques such as Kendall's coefficient of concordance, the SWOT analysis and the House of Quality were used. The main results were the current status of the quality of the pre-investment sub-process in the Holguin context, as well as the competitive profile with respect to other pre-investment sub-processes in the region. It is concluded that the pre-investment sub-process in Holguín has as its main deficiency the low quality of the pre-investment studies, an aspect that in turn constitutes the most representative characteristic in the design of this sub-process. 2021 artículo científico 1669-7634 https://www.redalyc.org/articulo.oa?id=357966632006 https://www.redalyc.org/journal/3579/357966632006/ https://www.redalyc.org/journal/3579/357966632006/html/ https://www.redalyc.org/journal/3579/357966632006/357966632006.epub https://www.redalyc.org/journal/3579/357966632006/movil https://doi.org/10.36995/j.visiondefuturo.2021.25.02R.003.en en http://www.redalyc.org/revista.oa?id=3579 Revista Científica "Visión de Futuro" application/pdf Universidad Nacional de Misiones Revista Científica "Visión de Futuro" (Argentina) Num.2 Vol.25