NOMINAL SCALE AS ALTERNATIVE OF SERVICE QUALITY EVALUATION: STUDY CASE FROM HACIENDA BUGAMBILIAS HOTEL, MEXICO
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| Formato: | Artículo científico |
| Lenguaje: | en |
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Universidad Nacional de Misiones
2022
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| _version_ | 1876446302626119680 |
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| author | Francisco Javier Urcádiz Cázares |
| author_facet | Francisco Javier Urcádiz Cázares |
| contents | NOMINAL SCALE AS ALTERNATIVE OF SERVICE QUALITY EVALUATION: STUDY CASE FROM HACIENDA BUGAMBILIAS HOTEL, MEXICO Francisco Javier Urcádiz Cázares Mauro Alejandro Monroy Ceseña Administración y Contabilidad hotel Service quality Likert scale nominal variable Service quality is commonly measured with instruments that use the Likert scale corresponding to a qualitative variable (ordinal or nominal) that in turn is associated with a quantitative one (discrete or continuous) as an approximate to be able to carry out operations and comparisons, which has generated controversy over the statistical management and data interpretation. However, it is possible to perform an analysis based only on the nominal scale leaving aside the typical numerical scale. In this work, the measurement and comparison of the quality of the service in a hotel are proposed using two different assessment scales: numerical-interval and nominal. The perception of the quality of the hotel service was measured during three holiday seasons and was contrasted using non-parametric hypothesis tests to observe significant changes when it is valued with a numerical and nominal interval scale. The results show that the quality of the service between holiday seasons contrasts according to the type of stopover. The nominal scale revealed information that the numerical interval could not show, presenting some advantages for the evaluation of the quality of the service. 2022 artículo científico 1669-7634 https://www.redalyc.org/articulo.oa?id=357969624010 https://www.redalyc.org/journal/3579/357969624010/ https://www.redalyc.org/journal/3579/357969624010/html/ https://www.redalyc.org/journal/3579/357969624010/357969624010.epub https://www.redalyc.org/journal/3579/357969624010/movil https://doi.org/10.36995/j.visiondefuturo.2022.26.02.005.en en http://www.redalyc.org/revista.oa?id=3579 Revista Científica "Visión de Futuro" application/pdf Universidad Nacional de Misiones Revista Científica "Visión de Futuro" (Argentina) Num.2 Vol.26 |
| format | Artículo científico |
| id | redalyc_357969624010 |
| institution | Redalyc |
| language | en |
| publishDate | 2022 |
| publisher | Universidad Nacional de Misiones |
| spellingShingle | NOMINAL SCALE AS ALTERNATIVE OF SERVICE QUALITY EVALUATION: STUDY CASE FROM HACIENDA BUGAMBILIAS HOTEL, MEXICO Francisco Javier Urcádiz Cázares Administración y Contabilidad hotel Service quality Likert scale nominal variable NOMINAL SCALE AS ALTERNATIVE OF SERVICE QUALITY EVALUATION: STUDY CASE FROM HACIENDA BUGAMBILIAS HOTEL, MEXICO Francisco Javier Urcádiz Cázares Mauro Alejandro Monroy Ceseña Administración y Contabilidad hotel Service quality Likert scale nominal variable Service quality is commonly measured with instruments that use the Likert scale corresponding to a qualitative variable (ordinal or nominal) that in turn is associated with a quantitative one (discrete or continuous) as an approximate to be able to carry out operations and comparisons, which has generated controversy over the statistical management and data interpretation. However, it is possible to perform an analysis based only on the nominal scale leaving aside the typical numerical scale. In this work, the measurement and comparison of the quality of the service in a hotel are proposed using two different assessment scales: numerical-interval and nominal. The perception of the quality of the hotel service was measured during three holiday seasons and was contrasted using non-parametric hypothesis tests to observe significant changes when it is valued with a numerical and nominal interval scale. The results show that the quality of the service between holiday seasons contrasts according to the type of stopover. The nominal scale revealed information that the numerical interval could not show, presenting some advantages for the evaluation of the quality of the service. 2022 artículo científico 1669-7634 https://www.redalyc.org/articulo.oa?id=357969624010 https://www.redalyc.org/journal/3579/357969624010/ https://www.redalyc.org/journal/3579/357969624010/html/ https://www.redalyc.org/journal/3579/357969624010/357969624010.epub https://www.redalyc.org/journal/3579/357969624010/movil https://doi.org/10.36995/j.visiondefuturo.2022.26.02.005.en en http://www.redalyc.org/revista.oa?id=3579 Revista Científica "Visión de Futuro" application/pdf Universidad Nacional de Misiones Revista Científica "Visión de Futuro" (Argentina) Num.2 Vol.26 |
| title | NOMINAL SCALE AS ALTERNATIVE OF SERVICE QUALITY EVALUATION: STUDY CASE FROM HACIENDA BUGAMBILIAS HOTEL, MEXICO |
| topic | Administración y Contabilidad hotel Service quality Likert scale nominal variable |
| url | https://www.redalyc.org/articulo.oa?id=357969624010 https://www.redalyc.org/journal/3579/357969624010/ https://www.redalyc.org/journal/3579/357969624010/html/ https://www.redalyc.org/journal/3579/357969624010/357969624010.epub https://www.redalyc.org/journal/3579/357969624010/movil https://doi.org/10.36995/j.visiondefuturo.2022.26.02.005.en |