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| Format: | Artículo científico |
| Language: | en |
| Published: |
Universidad Nacional Autónoma de México
2018
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| Online Access: | https://www.redalyc.org/articulo.oa?id=358960280010 https://www.redalyc.org/journal/3589/358960280010/ https://www.redalyc.org/journal/3589/358960280010/html/ https://www.redalyc.org/journal/3589/358960280010/358960280010.epub https://www.redalyc.org/journal/3589/358960280010/movil |
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| _version_ | 1866812205345800192 |
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| author | Sophie Lohmann |
| author_facet | Sophie Lohmann |
| contents | Who is saying what on Twitter: An analysis of messages with references to HIV and HIV risk behavior Sophie Lohmann Ismini Lourentzou Chengxiang Zhai Dolores Albarracín Psicología HIV Attitude Social media Communication Behavior change This research aimed to determine the nature of social media discussions about HIV. With the goal of conducting a descriptive analysis, we collected almost 1,000 tweets posted February to September 2015. The sample of tweets included keywords related to HIV or behavioral risk factors (e.g., sex, drug use) and was coded for content (e.g., HIV), behavior change strategies, and message source. Seven percent of tweets concerned HIV/AIDS, which were often referred to as jokes or insults. The majority of tweets coded as behavior change attempts involved attitude change strategies. The majority of the tweets (80%) came from private users (vs. organizations). Different types of sources employed different types of behavior change strategies: For instance, private users, compared to experts or organizations, included more strategies to decrease detrimental attitudes (29% versus 6%, p < .001), and also more strategies to counter myths and misinformation (6% versus 1%, p = .008). In summary, tweets related to HIV/AIDS and associated risk factors frequently use the terms in jokes and insults, come largely from private users, and entail attitudinal and informational strategies. Online health campaigns with clear calls to action and corrections of misinformation may make important contributions to social media conversations about HIV/AIDS. 2018 artículo científico 2007-4832 https://www.redalyc.org/articulo.oa?id=358960280010 https://www.redalyc.org/journal/3589/358960280010/ https://www.redalyc.org/journal/3589/358960280010/html/ https://www.redalyc.org/journal/3589/358960280010/358960280010.epub https://www.redalyc.org/journal/3589/358960280010/movil 10.22201/fpsi.20074719e.2018.1.09 en http://www.redalyc.org/revista.oa?id=3589 Acta de Investigación Psicológica - Psychological Research Records application/pdf Universidad Nacional Autónoma de México Acta de Investigación Psicológica - Psychological Research Records (México) Num.1 Vol.8 |
| format | Artículo científico |
| id | redalyc_358960280010 |
| language | en |
| publishDate | 2018 |
| publisher | Universidad Nacional Autónoma de México |
| spellingShingle | Who is saying what on Twitter: An analysis of messages with references to HIV and HIV risk behavior Sophie Lohmann Psicología HIV Attitude Social media Communication Behavior change Who is saying what on Twitter: An analysis of messages with references to HIV and HIV risk behavior Sophie Lohmann Ismini Lourentzou Chengxiang Zhai Dolores Albarracín Psicología HIV Attitude Social media Communication Behavior change This research aimed to determine the nature of social media discussions about HIV. With the goal of conducting a descriptive analysis, we collected almost 1,000 tweets posted February to September 2015. The sample of tweets included keywords related to HIV or behavioral risk factors (e.g., sex, drug use) and was coded for content (e.g., HIV), behavior change strategies, and message source. Seven percent of tweets concerned HIV/AIDS, which were often referred to as jokes or insults. The majority of tweets coded as behavior change attempts involved attitude change strategies. The majority of the tweets (80%) came from private users (vs. organizations). Different types of sources employed different types of behavior change strategies: For instance, private users, compared to experts or organizations, included more strategies to decrease detrimental attitudes (29% versus 6%, p < .001), and also more strategies to counter myths and misinformation (6% versus 1%, p = .008). In summary, tweets related to HIV/AIDS and associated risk factors frequently use the terms in jokes and insults, come largely from private users, and entail attitudinal and informational strategies. Online health campaigns with clear calls to action and corrections of misinformation may make important contributions to social media conversations about HIV/AIDS. 2018 artículo científico 2007-4832 https://www.redalyc.org/articulo.oa?id=358960280010 https://www.redalyc.org/journal/3589/358960280010/ https://www.redalyc.org/journal/3589/358960280010/html/ https://www.redalyc.org/journal/3589/358960280010/358960280010.epub https://www.redalyc.org/journal/3589/358960280010/movil 10.22201/fpsi.20074719e.2018.1.09 en http://www.redalyc.org/revista.oa?id=3589 Acta de Investigación Psicológica - Psychological Research Records application/pdf Universidad Nacional Autónoma de México Acta de Investigación Psicológica - Psychological Research Records (México) Num.1 Vol.8 |
| title | Who is saying what on Twitter: An analysis of messages with references to HIV and HIV risk behavior |
| topic | Psicología HIV Attitude Social media Communication Behavior change |
| url | https://www.redalyc.org/articulo.oa?id=358960280010 https://www.redalyc.org/journal/3589/358960280010/ https://www.redalyc.org/journal/3589/358960280010/html/ https://www.redalyc.org/journal/3589/358960280010/358960280010.epub https://www.redalyc.org/journal/3589/358960280010/movil |