Strategic Brand Positioning Analysis through Comparison of Cognitive and Conative Perceptions

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Bibliographic Details
Main Author:	Parikshat S. Manhas
Format:	Artículo científico
Language:	en
Published:	Universidad ESAN 2010
Subjects:	Multidisciplinarias (Ciencias Sociales) conation cognition Brand positioning Importance Performance Analysis
Online Access:	Acceder al recurso
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