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| Format: | Artículo científico |
| Langue: | en |
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Centro em Rede de Investigação em Antropologia
2015
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| Accès en ligne: | https://www.redalyc.org/articulo.oa?id=372342679010 |
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Table des matières:
- Marketing car love in an age of fear: an anthropological approach to the emotional life of a world of automobiles Catherine Lutz Antropología fear emotions Automobility encapsulation political economy of mobility The emotional life of car drivers and passengers in the United States is complex, with car marketing and a wider car system of infrastructure, regulation, risk, and profit shaping those affects. Based on anthropological research with drivers, buyers, marketers, and emergency personnel, this paper outlines a political economy of automobile affect in the United States. It focuses on the emotional encapsulation and individualism that car culture encourages, the remaking of the car interior as a highly emotional marketing and political space, and the fear of crime and crashes that car marketing both elides and banks on. 2015 artículo científico 0873-6561 https://www.redalyc.org/articulo.oa?id=372342679010 en http://www.redalyc.org/revista.oa?id=3723 Etnográfica application/pdf Centro em Rede de Investigação em Antropologia Etnográfica (Portugal) Num.3 Vol.19