In his image and likeness: the Puerto Rican jíbaro as political icon
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| Format: | Artículo científico |
| Sprache: | en |
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The City University of New York
2005
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| _version_ | 1876490180197613568 |
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| author | Nathaniel I. Córdova |
| author_facet | Nathaniel I. Córdova |
| contents | In his image and likeness: the Puerto Rican jíbaro as political icon Nathaniel I. Córdova Sociología jíbaros symbols Puerto Rico visual rhetoric political rhetoric This essay explores the rhetorical power of theemblem of Luis Muñoz Maríns Partido PopularDemocratico (PPD) during the senatorial campaignof 1940. The PPDs emblem functioned toinvoke the archetypal myth of the jíbaro, alongwith associated cultural values and correspondingideological commitments, thus gathering the rhetoricalforces the PPD needed to shape and mobilizea constituency. In so doing, the emblem renderedvisible a jíbaro subject, transforming the sameinto a political icon and enhancing the constitutiveforce of the campaign discourse. 2005 artículo científico 1538-6279 https://www.redalyc.org/articulo.oa?id=37717210 en http://www.redalyc.org/revista.oa?id=377 Centro Journal application/pdf The City University of New York Centro Journal (Estados Unidos de América) Num.2 Vol.XVII |
| format | Artículo científico |
| id | redalyc_37717210 |
| institution | Redalyc |
| language | en |
| publishDate | 2005 |
| publisher | The City University of New York |
| spellingShingle | In his image and likeness: the Puerto Rican jíbaro as political icon Nathaniel I. Córdova Sociología jíbaros symbols Puerto Rico visual rhetoric political rhetoric In his image and likeness: the Puerto Rican jíbaro as political icon Nathaniel I. Córdova Sociología jíbaros symbols Puerto Rico visual rhetoric political rhetoric This essay explores the rhetorical power of theemblem of Luis Muñoz Maríns Partido PopularDemocratico (PPD) during the senatorial campaignof 1940. The PPDs emblem functioned toinvoke the archetypal myth of the jíbaro, alongwith associated cultural values and correspondingideological commitments, thus gathering the rhetoricalforces the PPD needed to shape and mobilizea constituency. In so doing, the emblem renderedvisible a jíbaro subject, transforming the sameinto a political icon and enhancing the constitutiveforce of the campaign discourse. 2005 artículo científico 1538-6279 https://www.redalyc.org/articulo.oa?id=37717210 en http://www.redalyc.org/revista.oa?id=377 Centro Journal application/pdf The City University of New York Centro Journal (Estados Unidos de América) Num.2 Vol.XVII |
| title | In his image and likeness: the Puerto Rican jíbaro as political icon |
| topic | Sociología jíbaros symbols Puerto Rico visual rhetoric political rhetoric |
| url | https://www.redalyc.org/articulo.oa?id=37717210 |