COLLABORATIVE DESTINATION MARKETING
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| Format: | Artículo científico |
| Language: | en |
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Universidade do Algarve
2011
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| _version_ | 1876439422195466240 |
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| author | Rui B. Pinto |
| author_facet | Rui B. Pinto |
| contents | COLLABORATIVE DESTINATION MARKETING Rui B. Pinto Elisabeth Kastenholz Estudios de Turismo Networks Collaboration Tou rism Alliances Destination Marketing Destination Development Collaborative destination marketing has been a major topic in tourism research. Several studies have been conducted on the subject, and researchers developed various models that try to understand and explain this issue. In this article, we make a literature review with the purpose of systematizing the several contributions to the topic, presenting different a pproaches to it, critically analyze various models proposed, and discuss the main issues regarding the subject . The paper also illustrates the intimate relationship between destination marketing and networking, in developing collaborative destination marke ting strategies. At the end of the article, a synthesis of the elements involved in collaborative destination marketing is presented within a theoretical framework. Collaborative destination marketing must be seen as a dynamic process happening in a certai n context, it is initiated with a specific purpose, involving diversified actors performing integrated activities, and leading to different types of outputs with added value to its stakeholders. 2011 artículo científico 2182-8458 https://www.redalyc.org/articulo.oa?id=388743867021 en http://www.redalyc.org/revista.oa?id=3887 Tourism & Management Studies application/pdf Universidade do Algarve Tourism & Management Studies (Portugal) Vol.1 |
| format | Artículo científico |
| id | redalyc_388743867021 |
| institution | Redalyc |
| language | en |
| publishDate | 2011 |
| publisher | Universidade do Algarve |
| spellingShingle | COLLABORATIVE DESTINATION MARKETING Rui B. Pinto Estudios de Turismo Networks Collaboration Tou rism Alliances Destination Marketing Destination Development COLLABORATIVE DESTINATION MARKETING Rui B. Pinto Elisabeth Kastenholz Estudios de Turismo Networks Collaboration Tou rism Alliances Destination Marketing Destination Development Collaborative destination marketing has been a major topic in tourism research. Several studies have been conducted on the subject, and researchers developed various models that try to understand and explain this issue. In this article, we make a literature review with the purpose of systematizing the several contributions to the topic, presenting different a pproaches to it, critically analyze various models proposed, and discuss the main issues regarding the subject . The paper also illustrates the intimate relationship between destination marketing and networking, in developing collaborative destination marke ting strategies. At the end of the article, a synthesis of the elements involved in collaborative destination marketing is presented within a theoretical framework. Collaborative destination marketing must be seen as a dynamic process happening in a certai n context, it is initiated with a specific purpose, involving diversified actors performing integrated activities, and leading to different types of outputs with added value to its stakeholders. 2011 artículo científico 2182-8458 https://www.redalyc.org/articulo.oa?id=388743867021 en http://www.redalyc.org/revista.oa?id=3887 Tourism & Management Studies application/pdf Universidade do Algarve Tourism & Management Studies (Portugal) Vol.1 |
| title | COLLABORATIVE DESTINATION MARKETING |
| topic | Estudios de Turismo Networks Collaboration Tou rism Alliances Destination Marketing Destination Development |
| url | https://www.redalyc.org/articulo.oa?id=388743867021 |