ARE WOMEN WALKING THE FAIRWAY?
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| Format: | Artículo científico |
| Language: | en |
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Universidade do Algarve
2011
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| _version_ | 1876427298634203136 |
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| author | Helena Reis |
| author_facet | Helena Reis |
| contents | ARE WOMEN WALKING THE FAIRWAY? Helena Reis Antónia Correia Estudios de Turismo Golf Gender Constraints Facilitators Factors Golf is a leisure activity that has always had constrains for women, mainly due to cultural barriers existing worldwide. In 1890, the British introduced golf in Portugal; the gendered policies of the game prevailed. This reality seems difficult to overcome: 85% of golfers in Portugal are men. The study aims to understand whether Portuguese women perceive the intra-, inter- and structural factors advanced by literature; to identify the life contexts of female-golfers and to explain what moderates sports behaviour. Having built a model based on the literature, we applied it to Portuguese women-golfers: 21 in-depth interviews were recorded and transcribed. The sample ranges from Portuguese national champions, to women who are initiating golf. The research results in a theoretical contribution for consumer and gender behaviour studies. Based on a market-led approach, the main conclusions permit the identification of strategic guidelines to attract potential female markets. The results indicate that structural and interpersonal factors are stronger than the intrapersonal. Cultural values persist, while women’s lifestyle has not changed much; these values are difficult to overcome even when women are motivated to participate in leisure. More than explicit discrimination, the exclusion of women is a cultural factor engrained in their lives, meaning that women exclude themselves, tacitly accepting discrimination. 2011 artículo científico 2182-8458 https://www.redalyc.org/articulo.oa?id=388743868024 en http://www.redalyc.org/revista.oa?id=3887 Tourism & Management Studies application/pdf Universidade do Algarve Tourism & Management Studies (Portugal) Vol.2 |
| format | Artículo científico |
| id | redalyc_388743868024 |
| institution | Redalyc |
| language | en |
| publishDate | 2011 |
| publisher | Universidade do Algarve |
| spellingShingle | ARE WOMEN WALKING THE FAIRWAY? Helena Reis Estudios de Turismo Golf Gender Constraints Facilitators Factors ARE WOMEN WALKING THE FAIRWAY? Helena Reis Antónia Correia Estudios de Turismo Golf Gender Constraints Facilitators Factors Golf is a leisure activity that has always had constrains for women, mainly due to cultural barriers existing worldwide. In 1890, the British introduced golf in Portugal; the gendered policies of the game prevailed. This reality seems difficult to overcome: 85% of golfers in Portugal are men. The study aims to understand whether Portuguese women perceive the intra-, inter- and structural factors advanced by literature; to identify the life contexts of female-golfers and to explain what moderates sports behaviour. Having built a model based on the literature, we applied it to Portuguese women-golfers: 21 in-depth interviews were recorded and transcribed. The sample ranges from Portuguese national champions, to women who are initiating golf. The research results in a theoretical contribution for consumer and gender behaviour studies. Based on a market-led approach, the main conclusions permit the identification of strategic guidelines to attract potential female markets. The results indicate that structural and interpersonal factors are stronger than the intrapersonal. Cultural values persist, while women’s lifestyle has not changed much; these values are difficult to overcome even when women are motivated to participate in leisure. More than explicit discrimination, the exclusion of women is a cultural factor engrained in their lives, meaning that women exclude themselves, tacitly accepting discrimination. 2011 artículo científico 2182-8458 https://www.redalyc.org/articulo.oa?id=388743868024 en http://www.redalyc.org/revista.oa?id=3887 Tourism & Management Studies application/pdf Universidade do Algarve Tourism & Management Studies (Portugal) Vol.2 |
| title | ARE WOMEN WALKING THE FAIRWAY? |
| topic | Estudios de Turismo Golf Gender Constraints Facilitators Factors |
| url | https://www.redalyc.org/articulo.oa?id=388743868024 |