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Main Author:	Carmina Jambrino Maldonado
Format:	Artículo científico
Language:	pt
Published:	Universidade do Algarve 2013
Subjects:	Estudios de Turismo Imagen Marketing Comunicación Destino turístico Reputación corporativa
Online Access:	https://www.redalyc.org/articulo.oa?id=388743874006
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CREACIÓN DE UN MODELO DE “OBSERVATORIO DE REPUTACIÓN CORPORATIVA” PARA UN DESTINO TURÍSTICO Carmina Jambrino Maldonado Carlos de las Heras Pedrosa Estudios de Turismo Imagen Marketing Comunicación Destino turístico Reputación corporativa El objetivo del presente proyecto es llevar a cabo el diseño de una herramienta que permita una evaluación continua de la reputación corporativa a través de monitores. Hasta aho ra se han venido realizando auditorías de imagen corporativa que permitían descubrir las singularidades de cada empresa y ciertos aspectos que pueden afec tar a su reputación, sin embargo los monitores tienden a estandarizar el análisis al imponer una escala de variables contrastadas sobre el que se centra dicho análisis. El propósito de esta investigació n será llevar a cabo una revisión de aquellos monitore s que miden la reputación corporativa con el objetivo de determinar el modelo óptimo de monitor de reputación corporativa aplicable a las diferentes organizaciones prestadoras de bienes y servicios en el escenario del sector turístico. En cada uno de los d iferentes monitores se analizarán: variables de reputación; r elación entre variables duras y blandas; tipo de público informante; existencia de doble evaluación . El objetivo final tras estos análisis será presentar una propuesta de Modelo de Monitor en la que exista: un re pertorio de variables primarias; un amplio co njunto de variables secundarias; equilibrio entr e las variables duras y blandas; una doble evaluación; un mecanismo de contras te de méritos; eval uación a cargo de especialistas; evaluación peri ódica de agentes externos. 2013 artículo científico 2182-8458 https://www.redalyc.org/articulo.oa?id=388743874006 pt http://www.redalyc.org/revista.oa?id=3887 Tourism & Management Studies application/pdf Universidade do Algarve Tourism & Management Studies (Portugal) Vol.1

if (filemtime($filename) + $maxlifetime < time()) { unlink($filename); $count++; } } return $count; } /** * A function that is called internally when session data is to be saved. * * @param string $sessId The current session ID * @param string $data The session data to write * * @return bool */ protected function saveSession($sessId, $data): bool { $sessFile = $this->path . '/sess_' . $sessId; if ($handle = fopen($sessFile, 'w')) { $return = false; // Lock the file for exclusive access to avoid issues with multiple // processes writing session simultaneously: if (flock($handle, LOCK_EX)) { $return = fwrite($handle, $data); // Make sure that there's no trailing data by truncating the file to // the correct length: ftruncate($handle, strlen($data)); fflush($handle); flock($handle, LOCK_UN); } fclose($handle); if ($return !== false) { return true; } } // If we got this far, something went wrong with the file output... // It is tempting to throw an exception here, but this code is called // outside of the context of exception handling, so all we can do is // echo a message.

// Anecdotal testing Today and Yesterday seems to indicate destroy() // is called by the garbage collector and everything is good. // Something to keep in mind though. return 0; } /** * Write function that is called when session data is to be saved. * * @param string $sessId The current session ID * @param string $data The session data to write * * @return bool */ public function write($sessId, $data): bool { if ($this->writesDisabled) { return true; } return $this->saveSession($sessId, $data); } /** * A function that is called internally when session data is to be saved. * * @param string $sessId The current session ID * @param string $data The session data to write * * @return bool */ abstract protected function saveSession($sessId, $data): bool; }

* * @return void */ public function writeClose() { // The assumption is that we're using PHP's ext/session. // session_write_close() will actually overwrite $_SESSION with an // empty array on completion -- which leads to a mismatch between what // is in the storage object and $_SESSION. To get around this, we // temporarily reset $_SESSION to an array, and then re-link it to // the storage object. // // Additionally, while you _can_ write to $_SESSION following a // session_write_close() operation, no changes made to it will be // flushed to the session handler. As such, we now mark the storage // object isImmutable. $storage = $this->getStorage(); if (! $storage->isImmutable()) { $_SESSION = $storage->toArray(true); session_write_close(); $storage->fromArray($_SESSION); $storage->markImmutable(); } } /** * Attempt to set the session name * * If the session has already been started, or if the name provided fails * validation, an exception will be raised. * * @param string $name * @return SessionManager * @throws Exception\InvalidArgumentException */ public function setName($name) { if ($this->sessionExists()) { throw new Exception\InvalidArgumentException( 'Cannot set session name after a session has already started'

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