The Portuguese consumer sentiment index toward marketing-mix in crisis context
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| Format: | Artículo científico |
| Langue: | en |
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Universidade do Algarve
2013
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| _version_ | 1876451832454184960 |
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| author | Paula Odete Fernandes |
| author_facet | Paula Odete Fernandes |
| contents | The Portuguese consumer sentiment index toward marketing-mix in crisis context Paula Odete Fernandes Rui EstevesPimenta Estudios de Turismo mix Portugal sentiments toward marketing Index of consumer sentiments toward marketing The purpose of this research is to better understand the behaviour of the Portuguese consumer sentiment index toward marketing-mix in a crisis context. For this purpose we used an instrument translated and validated by the Index of Consumer Sentiment toward Marketing proposed by Gaski and Etzel (1986). This Index was used in this research since it offers a widely accepted and readily understood approach to measure citizen experiences as consumers in a society. All analysis was based on a consumer survey. The survey procedures resulted in 600 usable surveys, distributed by five regions (NUT II) in Continental Portugal. A 4% precision error and 5% of significance level were assumed. The results showed that the Portuguese consumer sentiment index toward marketing-mix is weakly positive and could be a consequence of the present economic and financial context that the country is undergoing. 2013 artículo científico 2182-8458 https://www.redalyc.org/articulo.oa?id=388743878015 en http://www.redalyc.org/revista.oa?id=3887 Tourism & Management Studies application/pdf Universidade do Algarve Tourism & Management Studies (Portugal) Num.1 Vol.9 |
| format | Artículo científico |
| id | redalyc_388743878015 |
| institution | Redalyc |
| language | en |
| publishDate | 2013 |
| publisher | Universidade do Algarve |
| spellingShingle | The Portuguese consumer sentiment index toward marketing-mix in crisis context Paula Odete Fernandes Estudios de Turismo mix Portugal sentiments toward marketing Index of consumer sentiments toward marketing The Portuguese consumer sentiment index toward marketing-mix in crisis context Paula Odete Fernandes Rui EstevesPimenta Estudios de Turismo mix Portugal sentiments toward marketing Index of consumer sentiments toward marketing The purpose of this research is to better understand the behaviour of the Portuguese consumer sentiment index toward marketing-mix in a crisis context. For this purpose we used an instrument translated and validated by the Index of Consumer Sentiment toward Marketing proposed by Gaski and Etzel (1986). This Index was used in this research since it offers a widely accepted and readily understood approach to measure citizen experiences as consumers in a society. All analysis was based on a consumer survey. The survey procedures resulted in 600 usable surveys, distributed by five regions (NUT II) in Continental Portugal. A 4% precision error and 5% of significance level were assumed. The results showed that the Portuguese consumer sentiment index toward marketing-mix is weakly positive and could be a consequence of the present economic and financial context that the country is undergoing. 2013 artículo científico 2182-8458 https://www.redalyc.org/articulo.oa?id=388743878015 en http://www.redalyc.org/revista.oa?id=3887 Tourism & Management Studies application/pdf Universidade do Algarve Tourism & Management Studies (Portugal) Num.1 Vol.9 |
| title | The Portuguese consumer sentiment index toward marketing-mix in crisis context |
| topic | Estudios de Turismo mix Portugal sentiments toward marketing Index of consumer sentiments toward marketing |
| url | https://www.redalyc.org/articulo.oa?id=388743878015 |