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| Autore principale: | |
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| Natura: | Artículo científico |
| Lingua: | en |
| Pubblicazione: |
Universidade do Algarve
2014
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| Soggetti: | |
| Accesso online: | https://www.redalyc.org/articulo.oa?id=388743881017 |
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Sommario:
- Festival motivation and loyalty factors Miranda Kitterlin Michelle Yoo Estudios de Turismo loyalty festival motivation festivalscape Event management Every year hundreds of festivals and host communities around the world face increased competition from both each other and from other entertainment options available to the consumer. It is imperative that festival organizers understand tourist motivations for attending festivals in order to conduct effective festival planning and achieve a more productive festival marketing position and marketing strategy. The purpose of this study is twofold: First, this study attempted to investigate whether festivalscape factors impact attendees’ motivation and loyalty behavior. Additionally, this study attempted to examine whether festivalscape factors are influenced by different types of attendees. Practical implications for festival organizers and marketers include the importance of the customization of operational and marketing strategies depending on their target market (local versus non-local). Academic contributions of this study pertain to the theoretical foundations by validating the impact of festivalscape factors in tourism marketing. 2014 artículo científico 2182-8458 https://www.redalyc.org/articulo.oa?id=388743881017 en http://www.redalyc.org/revista.oa?id=3887 Tourism & Management Studies application/pdf Universidade do Algarve Tourism & Management Studies (Portugal) Num.1 Vol.10