Cross - cultural comparison of the relationships among perceived risk online, perceived usability and satisfaction during browsing of a tourist website
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| Natura: | Artículo científico |
| Lingua: | en |
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Universidade do Algarve
2015
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| _version_ | 1876491290678394880 |
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| author | Juan Miguel Alcántara-Pilar |
| author_facet | Juan Miguel Alcántara-Pilar |
| contents | Cross - cultural comparison of the relationships among perceived risk online, perceived usability and satisfaction during browsing of a tourist website Juan Miguel Alcántara-Pilar Salvador Del Barrio-García Esmeralda Crespo-Almendros Estudios de Turismo individualism perceived usability satisfaction online Perceived risk online uncertainty avoidance The pur pose of this paper is to empirically analyze the influence of culture on the relationships among perceived risk, perceived usability and satisfaction online, in two cultures: Spain (high uncertainty avoidance and low individualism) and the United Kingdom ( low uncertainty avoidance and high individualism). The sample comprised 314 Internet users, 119 of whom were Spanish and 195 British. They were asked to browse the experimental website of a fictitious tourist destination. The findings indicated that there are significant differences between the direct influence of perceived risk on perceived usability and also the indirect relationship between perceived risk and satisfaction online during browsing of the tourist website, and that these differences are moder ated by the uncertainty avoidance dimension. 2015 artículo científico 2182-8458 https://www.redalyc.org/articulo.oa?id=388743883002 en http://www.redalyc.org/revista.oa?id=3887 Tourism & Management Studies application/pdf Universidade do Algarve Tourism & Management Studies (Portugal) Num.1 Vol.11 |
| format | Artículo científico |
| id | redalyc_388743883002 |
| institution | Redalyc |
| language | en |
| publishDate | 2015 |
| publisher | Universidade do Algarve |
| spellingShingle | Cross - cultural comparison of the relationships among perceived risk online, perceived usability and satisfaction during browsing of a tourist website Juan Miguel Alcántara-Pilar Estudios de Turismo individualism perceived usability satisfaction online Perceived risk online uncertainty avoidance Cross - cultural comparison of the relationships among perceived risk online, perceived usability and satisfaction during browsing of a tourist website Juan Miguel Alcántara-Pilar Salvador Del Barrio-García Esmeralda Crespo-Almendros Estudios de Turismo individualism perceived usability satisfaction online Perceived risk online uncertainty avoidance The pur pose of this paper is to empirically analyze the influence of culture on the relationships among perceived risk, perceived usability and satisfaction online, in two cultures: Spain (high uncertainty avoidance and low individualism) and the United Kingdom ( low uncertainty avoidance and high individualism). The sample comprised 314 Internet users, 119 of whom were Spanish and 195 British. They were asked to browse the experimental website of a fictitious tourist destination. The findings indicated that there are significant differences between the direct influence of perceived risk on perceived usability and also the indirect relationship between perceived risk and satisfaction online during browsing of the tourist website, and that these differences are moder ated by the uncertainty avoidance dimension. 2015 artículo científico 2182-8458 https://www.redalyc.org/articulo.oa?id=388743883002 en http://www.redalyc.org/revista.oa?id=3887 Tourism & Management Studies application/pdf Universidade do Algarve Tourism & Management Studies (Portugal) Num.1 Vol.11 |
| title | Cross - cultural comparison of the relationships among perceived risk online, perceived usability and satisfaction during browsing of a tourist website |
| topic | Estudios de Turismo individualism perceived usability satisfaction online Perceived risk online uncertainty avoidance |
| url | https://www.redalyc.org/articulo.oa?id=388743883002 |