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| Format: | Artículo científico |
| Language: | en |
| Published: |
Universidade do Algarve
2016
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| Online Access: | https://www.redalyc.org/articulo.oa?id=388745016012 |
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Table of Contents:
- Corporate social responsibility in tourism: The case of Zoomarine Algarve Joaquim Pinto Contreiras Virgílio Miguel Machado Ana Patrícia Duarte Estudios de Turismo tourism theme park s takeholders sustainability Corporate social responsibility This study had a threefold purpose. First, it sought to examine the opinion of three important stakeholders – employees, visitors and members of the local community – about the corporate social responsibility (CSR) practices of the theme park, Zoomarine Algarve. Second, this study evaluated the perceptions of the public regarding the impact of the company’s activities on regional development and environmental awareness. Last, the study so ught to understand if stakeholders’ opinions regarding this company’s engagement in CSR practices are related to the impacts attributed to Zoomarine Algarve’s regular functions. The methodology comprised quantitative research based on a survey administered to convenience samples of the target groups (n = 405). The results reveal that stakeholders have an extremely positive view of the theme park’s engagement in CSR practices and feel that it contributes significantly to regional development, as well as to r aising the environmental awareness of visitors and local communities. The findings also show that perceptions of CSR engagement are positively related with perceived impacts. 2016 artículo científico 2182-8458 https://www.redalyc.org/articulo.oa?id=388745016012 en http://www.redalyc.org/revista.oa?id=3887 Tourism & Management Studies application/pdf Universidade do Algarve Tourism & Management Studies (Portugal) Num.1 Vol.12