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| Natura: | Artículo científico |
| Lingua: | en |
| Pubblicazione: |
Universidade do Algarve
2016
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| Accesso online: | https://www.redalyc.org/articulo.oa?id=388745016014 |
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| _version_ | 1866576344528191488 |
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| author | María Jesús Carrasco-Santos |
| author_facet | María Jesús Carrasco-Santos |
| contents | The role of satisfaction in cultural activities’ word-of-mouth. A case study in the Picasso Museum of Málaga (Spain) María Jesús Carrasco-Santos Antonio Padilla-Meléndez Estudios de Turismo of word mouth museums Cultural tourism Word - of - mouth has become a relevant area of tourism research over recent decades. However, the effect of tourists’ emotions on these recommendations is an underdeveloped area, particularly in cultural tourism, which, in terms of tourist numbers, is the second most important sector in countries with significant tourism industries, such as Spain. Taking stock of recent advances in cultural tourism, this paper explores specific factors that can affect visitor’s rec ommendations of a museum, in this case the Picasso Museum in Málaga (Spain). In a novel approach, an experiment (involving a guided tour of some of Picasso’s shortlisted works and painting a self - portrait) was conducted with 127 first - time Picasso Museum v isitors (52.8% Spaniards and 47.2 % international visitors). The results show that strengthening the activation of emotions in tourists and non - tourists during cultural activities has a positive effect on their satisfaction, thereby positively influencing their word - of - mouth about the museum. 2016 artículo científico 2182-8458 https://www.redalyc.org/articulo.oa?id=388745016014 en http://www.redalyc.org/revista.oa?id=3887 Tourism & Management Studies application/pdf Universidade do Algarve Tourism & Management Studies (Portugal) Num.1 Vol.12 |
| format | Artículo científico |
| id | redalyc_388745016014 |
| language | en |
| publishDate | 2016 |
| publisher | Universidade do Algarve |
| spellingShingle | The role of satisfaction in cultural activities’ word-of-mouth. A case study in the Picasso Museum of Málaga (Spain) María Jesús Carrasco-Santos Estudios de Turismo of word mouth museums Cultural tourism The role of satisfaction in cultural activities’ word-of-mouth. A case study in the Picasso Museum of Málaga (Spain) María Jesús Carrasco-Santos Antonio Padilla-Meléndez Estudios de Turismo of word mouth museums Cultural tourism Word - of - mouth has become a relevant area of tourism research over recent decades. However, the effect of tourists’ emotions on these recommendations is an underdeveloped area, particularly in cultural tourism, which, in terms of tourist numbers, is the second most important sector in countries with significant tourism industries, such as Spain. Taking stock of recent advances in cultural tourism, this paper explores specific factors that can affect visitor’s rec ommendations of a museum, in this case the Picasso Museum in Málaga (Spain). In a novel approach, an experiment (involving a guided tour of some of Picasso’s shortlisted works and painting a self - portrait) was conducted with 127 first - time Picasso Museum v isitors (52.8% Spaniards and 47.2 % international visitors). The results show that strengthening the activation of emotions in tourists and non - tourists during cultural activities has a positive effect on their satisfaction, thereby positively influencing their word - of - mouth about the museum. 2016 artículo científico 2182-8458 https://www.redalyc.org/articulo.oa?id=388745016014 en http://www.redalyc.org/revista.oa?id=3887 Tourism & Management Studies application/pdf Universidade do Algarve Tourism & Management Studies (Portugal) Num.1 Vol.12 |
| title | The role of satisfaction in cultural activities’ word-of-mouth. A case study in the Picasso Museum of Málaga (Spain) |
| topic | Estudios de Turismo of word mouth museums Cultural tourism |
| url | https://www.redalyc.org/articulo.oa?id=388745016014 |