Place branding in tourism: a review of theoretical approaches and management practices

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Bibliographic Details
Main Author:	Marta Almeyda-Ibáñez
Format:	Artículo científico
Language:	en
Published:	Universidade do Algarve 2017
Subjects:	Estudios de Turismo brand equity case studies Place branding brand assessment destination marketing
Online Access:	Acceder al recurso
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