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Main Author:	Marta Almeyda-Ibáñez
Format:	Artículo científico
Language:	en
Published:	Universidade do Algarve 2017
Subjects:	Estudios de Turismo brand equity case studies Place branding brand assessment destination marketing
Online Access:	https://www.redalyc.org/articulo.oa?id=388753561002
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