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Place branding in tourism: a review of theoretical approaches and management practices

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Dettagli Bibliografici
Autore principale:	Marta Almeyda-Ibáñez
Natura:	Artículo científico
Lingua:	en
Pubblicazione:	Universidade do Algarve 2017
Soggetti:	Estudios de Turismo brand equity case studies Place branding brand assessment destination marketing
Accesso online:	Acceder al recurso
Tags:	Aggiungi Tag Nessun Tag, puoi essere il primo ad aggiungerne!!

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