UNDERSTANDING THE INTERNATIONALISATION PROCESS OF HAVAIANAS: THE IMPORTANT ROLE OF BRAND

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Detalles Bibliográficos
Autor principal:	SUSANA COSTA E SILVA
Formato:	Artículo científico
Lenguaje:	en
Publicado:	Universidade do Algarve 2010
Materias:	Estudios de Turismo Brand Brazil Entry modes Footwear industry Internationalisation
Acceso en línea:	Acceder al recurso
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

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