An Investigation of Entrepreneurial Orientation, Social Media Adoption and E-commerce on MSME Business Performance: An Empirical Study in Indonesia

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Autore principale: Syahmardi Yacob
Natura: Artículo científico
Lingua:en
Pubblicazione: Universidade de Santiago de Compostela 2023
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author Syahmardi Yacob
author_facet Syahmardi Yacob
contents An Investigation of Entrepreneurial Orientation, Social Media Adoption and E-commerce on MSME Business Performance: An Empirical Study in Indonesia Syahmardi Yacob Urip Sulistiyo Jefri Marzal Ade Perdana Siregar Amirul Mukminin Economía y Finanzas 19 Micro Small COVID commerce The COVID-19 pandemic has significantly impacted the health, economy, and social sectors, and micro, small, and medium-sized enterprises (MSMEs) worldwide, including in Indonesia. This paper examines the use of social media and e-commerce with an entrepreneurial orientation to enhance the business performance of MSMEs. The study should serve as a model for improving the quality of micro, small, and medium-sized enterprises in the Jambi Province, in Indonesia. The research employs quantitative and qualitative approaches. The latter method employs in-depth interviews, focus group discussions (FGDs), and observation, whereas the former uses the partial least squares method (PLS). The findings and discussions conclude that social media adoption positively affected the performance and entrepreneurial orientation of MSMEs during the said period. Similarly, e-commerce positively affected the performance and entrepreneurial orientation of MSMEs. Entrepreneurialism and social media adoption had a significant impact on the performance of MSMEs, and due to its entrepreneurial orientation, e-commerce influenced the performance of MSMEs. 2023 artículo científico 1132-2799 https://www.redalyc.org/articulo.oa?id=39180884003 https://www.redalyc.org/journal/391/39180884003/ https://www.redalyc.org/journal/391/39180884003/html/ https://www.redalyc.org/journal/391/39180884003/39180884003.epub https://www.redalyc.org/journal/391/39180884003/movil 10.15304/rge.32.3.9001 en http://www.redalyc.org/revista.oa?id=391 Revista Galega de Economía application/pdf Universidade de Santiago de Compostela Revista Galega de Economía (España) Num.3 Vol.32
format Artículo científico
id redalyc_39180884003
institution Redalyc
language en
publishDate 2023
publisher Universidade de Santiago de Compostela
spellingShingle An Investigation of Entrepreneurial Orientation, Social Media Adoption and E-commerce on MSME Business Performance: An Empirical Study in Indonesia
Syahmardi Yacob
Economía y Finanzas
19
Micro
Small
COVID
commerce
An Investigation of Entrepreneurial Orientation, Social Media Adoption and E-commerce on MSME Business Performance: An Empirical Study in Indonesia Syahmardi Yacob Urip Sulistiyo Jefri Marzal Ade Perdana Siregar Amirul Mukminin Economía y Finanzas 19 Micro Small COVID commerce The COVID-19 pandemic has significantly impacted the health, economy, and social sectors, and micro, small, and medium-sized enterprises (MSMEs) worldwide, including in Indonesia. This paper examines the use of social media and e-commerce with an entrepreneurial orientation to enhance the business performance of MSMEs. The study should serve as a model for improving the quality of micro, small, and medium-sized enterprises in the Jambi Province, in Indonesia. The research employs quantitative and qualitative approaches. The latter method employs in-depth interviews, focus group discussions (FGDs), and observation, whereas the former uses the partial least squares method (PLS). The findings and discussions conclude that social media adoption positively affected the performance and entrepreneurial orientation of MSMEs during the said period. Similarly, e-commerce positively affected the performance and entrepreneurial orientation of MSMEs. Entrepreneurialism and social media adoption had a significant impact on the performance of MSMEs, and due to its entrepreneurial orientation, e-commerce influenced the performance of MSMEs. 2023 artículo científico 1132-2799 https://www.redalyc.org/articulo.oa?id=39180884003 https://www.redalyc.org/journal/391/39180884003/ https://www.redalyc.org/journal/391/39180884003/html/ https://www.redalyc.org/journal/391/39180884003/39180884003.epub https://www.redalyc.org/journal/391/39180884003/movil 10.15304/rge.32.3.9001 en http://www.redalyc.org/revista.oa?id=391 Revista Galega de Economía application/pdf Universidade de Santiago de Compostela Revista Galega de Economía (España) Num.3 Vol.32
title An Investigation of Entrepreneurial Orientation, Social Media Adoption and E-commerce on MSME Business Performance: An Empirical Study in Indonesia
topic Economía y Finanzas
19
Micro
Small
COVID
commerce
url https://www.redalyc.org/articulo.oa?id=39180884003
https://www.redalyc.org/journal/391/39180884003/
https://www.redalyc.org/journal/391/39180884003/html/
https://www.redalyc.org/journal/391/39180884003/39180884003.epub
https://www.redalyc.org/journal/391/39180884003/movil